ASH 2026 Annual Meeting Guide: New Orleans Dates & Attendees
By Ilyas Kerbal,
The ASH 2026 Annual Meeting takes place from 12 to 15 December at the Ernest N. Morial Convention Center in New Orleans, with a virtual option and pre-meeting events on 11 December. The American Society of Hematology’s meeting draws around 30,000 attendees and is the key event for blood cancer and blood disorder research.
New data on leukemia, lymphoma, myeloma, sickle cell disease and gene therapy is presented here each year. This guide covers what to know and how vendors serving pharma, biotech and diagnostics can make the most of the week.
ASH 2026 Annual Meeting at a glance
| Next edition | 12-15 December 2026, New Orleans (+ virtual) |
| Venue | Ernest N. Morial Convention Center (2026) |
| City | New Orleans, Louisiana (2026); rotates |
| Typical month | December |
| Frequency | Annual |
| Attendance | ~30,000 attendees |
| Exhibitors | ~250 exhibitors |
| Industry | Hematology, oncology & pharma |
| Organizer | American Society of Hematology (ASH) |
| Official website | hematology.org |
About ASH
ASH’s annual meeting is where key data on leukemia, lymphoma, myeloma, sickle cell disease, gene therapy and blood disorders is presented. Hematologists, researchers, pharma and biotech teams and investors attend in large numbers.
Pre-meeting events include satellite symposia and scientific workshops, and the exposition hosts pharma, diagnostics and lab-tools companies.
Where and when to find ASH
2026: Ernest N. Morial Convention Center, New Orleans. 2025 was in Orlando; earlier editions in San Diego, Atlanta and others.
Does it change location? Yes, it rotates between large US convention cities.
Laboratory workbench with a microscope and analytical equipment. Photo by Trnava University on Unsplash.
Who attends ASH?
- Hematologists and oncologists
- Researchers
- Pharma and biotech clinical/medical affairs teams
- Investors and analysts
- Diagnostics and CRO vendors
Most badges belong to clinicians and researchers, but the commercial value sits with the company teams who attend: pharma, biotech, diagnostics and service providers. Knowing which organisations send which functions is what makes outreach work.
Need the ASH attendee list? I extract it from the official event app and website, enrich each profile and hand it over as a clean CSV or Excel file. Start here
Target industries at ASH
- Blood cancers: leukemia, lymphoma, myeloma
- Cell and gene therapy
- Sickle cell and non-malignant blood disorders
- Diagnostics and lab tools
- Clinical trials and CROs
- Real-world data
Why B2B teams should care about ASH
Hematology is one of the most active areas of drug development, and ASH is where the industry gathers to discuss new data. Pharma and biotech teams from clinical development, medical affairs and commercial functions attend in large numbers, alongside CROs, diagnostics companies and investors.
For service and technology vendors, those company teams are often the real buyers. Knowing which organisations are sending which functions makes it possible to book focused meetings in a very crowded week.
Who should attend ASH?
Go if you sell to pharma, biotech, diagnostics companies or health systems and want to meet the commercial, medical and research teams that gather at ASH. Company delegations are often large.
Think twice if your plan relies on pitching clinicians on the floor. Scientific meetings have strict rules on promotion, so the value is in meetings with company and institutional teams, booked in advance.
Passes and pricing
| Option | Price / details |
|---|---|
| Also good to know | Registration open for members, non-members, groups, exhibitors and media; advance discount ended 21 Oct 2026 |
| Also good to know | Non-member and industry rates are typically well above $1,000 |
| Typical cost | Roughly $1,000-1,700 for non-member/industry registration (confirm on hematology.org). |
Prices change between editions and by registration date, so treat these as a guide and check hematology.org before you buy.
Event app and digital platform
ASH provides an official meeting app with the program, abstracts and exhibit hall.
Event apps are built for attendees, not for sales teams. You can usually browse profiles one by one, but connection requests are capped, many profiles are half empty, and there is rarely an export button. That makes the app useful on site and frustrating for planning.
ASH: strengths and weaknesses
| Pros | Cons |
|---|---|
| Key data-release event for hematology | Scientific/clinical, strict promotional rules |
| Strong pharma and investor presence | Rotating cities |
| Global scientific audience | Expensive for non-members |
A pre-show prospecting plan for ASH
| When | What to do |
|---|---|
| Early planning | Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile. |
| Pre-show outreach | Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits. |
| On site | Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions. |
| Post-show | Follow up fast, share what you promised, and keep the list for next year’s edition. |
The advance registration discount ended on 21 October 2026, so most attendees are already registered. This is the moment to finalise your list and start outreach.
Pre-booked meetings beat booth traffic. If you want a clean, segmented ASH list to work from, reach out on Prospector and tell me who you want to meet.
Frequently asked questions
When is ASH 2026 Annual Meeting?
12-15 December 2026, New Orleans (+ virtual). Dates can shift, so confirm on the official website (hematology.org) before booking travel.
Where is ASH held?
2026: Ernest N. Morial Convention Center, New Orleans. 2025 was in Orlando; earlier editions in San Diego, Atlanta and others.
Does it move? Yes, it rotates between large US convention cities.
How much does a ASH ticket cost?
Roughly $1,000-1,700 for non-member/industry registration (confirm on hematology.org). See the pricing table above for pass types.
Who attends ASH?
Mainly hematologists and oncologists; researchers; pharma and biotech clinical/medical affairs teams; investors and analysts.
Can I get the ASH attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about ASH here.
Get the ASH attendee list
Whether you are exhibiting or walking the floor at ASH, the teams that win are the ones who arrive with meetings already booked. Get in touch through Prospector and I’ll put together the attendee list for your event.
Related event guides
- ASCO 2027 Annual Meeting Guide: Dates, Venue & Attendees
- AACR 2027 Annual Meeting Guide: Orlando Dates & Attendees
- BIO 2027 Philadelphia Guide: Dates, Partnering & Attendees
Photo credits
- Cover image: Photo by Louis Reed on Unsplash
- In-article image: Photo by Trnava University on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.