Furniture China and Maison Shanghai: September Fair Guide
By Ilyas Kerbal,
Furniture China (the China International Furniture Expo) is one of China’s two giant furniture fairs, alongside CIFF. Together with Maison Shanghai, the 2026 edition covered 350,000 m² with more than 3,200 brands from 25 countries and over 200,000 expected professional visitors. It’s export-oriented, design-aware and easier for international travellers than Guangzhou. For furniture brands, importers and component suppliers, the Furniture China attendee list is a strong starting point for the year.
This guide is for buyers and sellers planning the September 2027 edition.
Furniture China at a glance
| Industry | Furniture |
| City | Shanghai, China |
| Venue | Shanghai New International Expo Centre (SNIEC); Maison Shanghai at SWEECC |
| Dates | September, 2026: Furniture China 8–11 Sep; Maison Shanghai 7–10 Sep |
| Frequency | Annual |
| Moves between cities? | No, always Shanghai |
| Typical scale | ~150,000 attendees · ~3,000 exhibitors |
| Visitor ticket | Free visitor pre-registration |
| App / platform | DTS FurnitureChina App + online visitor planner |
| Official website | furniture-china.cn |
Details checked in October 2026. Dates, prices and venues can change between editions, so confirm on the official Furniture China website before you book travel.
Three shows in one week
| Show | Focus | Venue |
|---|---|---|
| Furniture China | Manufacturing, trade and supply chain; outdoor, dining and commercial furniture halls | SNIEC, Pudong |
| Maison Shanghai | Interiors, design and lifestyle | SWEECC, Pudong |
| FMC China | Materials, components, fabrics, hardware and smart manufacturing | SNIEC, Pudong |
It’s organised by the China National Furniture Association (CNFA) and IM Sinoexpo (Informa).
Furniture China and FMC China take place at SNIEC, with Maison Shanghai at SWEECC. Photo: Weixi Zeng, CC BY-SA 3.0, via Wikimedia Commons.
Dates
The show runs every September in Shanghai. In 2026, Furniture China ran from 8 to 11 September and Maison Shanghai from 7 to 10 September. Expect the 2027 edition in September again. Note that CIFF Shanghai also takes place in September, so check for overlaps when you plan.
Who attends
| Visitor | What they want | Who should prospect them |
|---|---|---|
| International furniture importers and retailers | New suppliers and collections | Furniture manufacturers |
| Interior designers and architects | Products and materials to specify | Design-led brands |
| Hospitality and project buyers | Contract furniture | Commercial furniture makers |
| E-commerce furniture sellers | OEM partners | Factories with flexible MOQs |
| Manufacturers sourcing components (FMC) | Hardware, fabrics, materials | Component and materials suppliers |
| Chinese domestic retailers | Ranges for the home market | Domestic brands |
Planning to exhibit at Furniture China? I build Furniture China attendee and exhibitor lists before the event: names, job titles, companies, company size, LinkedIn profiles and work emails where available, delivered as a CSV ready for HubSpot, Salesforce or Pipedrive. Ask for your Furniture China list
Registration
Pre-registration is free for trade visitors. In 2026 the deadline was 6 September at 22:00 Beijing time. There’s an Overseas Buyer Lounge and buyer services on site.
Apps and planning tools
The DTS FurnitureChina App handles registration for networking events such as DTS × Happy Hour, and the website offers a visitor planning page and a separate Maison Shanghai registration. Good for events, not for prospecting: you still need a list of the right exhibitors and buyers with names and roles if you want booked meetings rather than chance encounters.
Pros and cons
| Pros | Cons |
|---|---|
| Strong export focus and buyer services | Split across two venues |
| Free entry | Overlaps with CIFF Shanghai in the same month |
| Design-led content via Maison Shanghai | Very large; needs category planning |
| FMC covers the supply chain | Price-led competition among exhibitors |
| Shanghai is easy for international travellers | Pudong hotels fill up |
The weeks before Furniture China are when meetings get booked. With the enriched attendee list in hand early, your team can start outreach while others are still printing brochures. Request your Furniture China list
Preparing for Furniture China
- Split your time by venue: SNIEC for manufacturing and FMC, SWEECC for design.
- Pick categories (outdoor, dining, upholstery, commercial) and shortlist suppliers.
- Use the Overseas Buyer Lounge for meeting space and support.
- Check CIFF Shanghai dates if your buyers might attend both.
- Book meetings three weeks out with your top targets.
- Follow up with clear specs and order volumes.
FAQ
When is Furniture China?
Every September in Shanghai. In 2026, Furniture China ran 8–11 September and Maison Shanghai 7–10 September.
Is Furniture China free?
Yes, for pre-registered trade visitors.
What’s the difference between Furniture China and CIFF?
They are separate fairs with different organisers. Furniture China is in Shanghai in September; CIFF’s main edition is in Guangzhou in March, with a CIFF Shanghai edition in September.
Can I get the Furniture China exhibitor list?
The website lists exhibitors but doesn’t give enriched contacts. I can build a CRM-ready list for you.
Turn Furniture China into booked meetings
Most teams arrive at a show like Furniture China with a booth, a brochure and no plan for who they actually need to meet. I’m Ilyas, and through Prospector I build enriched attendee, exhibitor and speaker lists for B2B sales teams: job titles, companies, company size, industry, LinkedIn profiles and work emails where available, delivered as a CSV or Excel file that imports straight into HubSpot, Salesforce or Pipedrive. Tell me which event you’re going to and who you sell to, and I’ll take it from there.
Contact me on the home page to request your Furniture China list
Related event guides
- CIFF Guangzhou Guide: Phases, Exhibitors and Buyers
- SNEC 2027 Guide: Solar Expo Dates, Visitors and Leads
- bauma CHINA 2026: Dates, Venues, Tickets and Visitor Leads
Sources
Photo credits
- Cover image: Furniture Fair (2025) 37 by Gpkp, CC BY-SA 4.0, via Wikimedia Commons.
- In-article image: Plaza of SNIEC and buildings - panoramio by Weixi Zeng, CC BY-SA 3.0, via Wikimedia Commons.
