G2E 2027 Guide: Global Gaming Expo Dates & Who Attends
By Ilyas Kerbal,
G2E 2027, the Global Gaming Expo, is expected back at the Venetian in Las Vegas in the autumn of 2027. The 2026 edition ran from 28 September to 1 October, drawing more than 25,000 industry professionals and nearly 400 exhibitors from over 120 countries.
Presented by the American Gaming Association, it is the main trade event for casino operators, tribal gaming, sports betting and iGaming. This guide covers what to expect and how suppliers can reach operators in a regulated, relationship-driven industry.
G2E 2027 at a glance
| Next edition | Autumn 2027, Las Vegas (dates to be confirmed; the 2026 edition ran 28 September-1 October at the Venetian) |
| Venue | Venetian Expo / Venetian Resort |
| City | Las Vegas, Nevada, USA |
| Typical month | Late September-October |
| Frequency | Annual |
| Attendance | 25,000+ industry professionals |
| Exhibitors | ~400 exhibitors from 120+ countries |
| Industry | Casino gaming, sports betting & iGaming |
| Organizer | American Gaming Association (AGA), organized by RX; supported by AGEM |
| Official website | globalgamingexpo.com |
What is G2E?
G2E is where casino operators, tribal gaming, sports-betting and iGaming companies meet suppliers of slot machines, table games, casino management systems, payments and security. More than 100 sessions cover regulation, technology, responsible gaming and hospitality.
It is the key annual launch platform for slot and gaming-technology manufacturers.
Where and when to find G2E
Venetian Expo and Venetian Resort, Las Vegas.
Does it change location? No. Las Vegas every autumn (G2E Asia runs separately in Macau/Manila).
Casino table with chips. Photo by Kaysha on Unsplash.
Who you’ll meet at G2E
- Casino operators and executives
- Tribal gaming leaders
- Sports-betting and iGaming operators
- Regulators
- Suppliers and investors
The audience is specialised and spread across many roles, from senior leaders to hands-on professionals. Not every badge is a buyer, so it pays to know which organisations and titles are coming before you plan meetings.
Skip the days of manual LinkedIn research. Tell me which roles you sell to and I’ll send a filtered, enriched G2E attendee list you can load straight into your CRM. Request it here
Target industries at G2E
- Slot machines and table games
- Casino management systems
- Sports betting and iGaming
- Payments and cashless gaming
- Security and surveillance
- Hospitality and integrated resorts
- Tribal gaming
Why B2B teams should care about G2E
Casino and gaming operators buy a wide range of technology: slot and table games, casino management systems, cashless payments, security, analytics and hospitality tools. G2E is where many of those buying cycles start.
For suppliers, the key accounts are commercial casino groups, tribal gaming operations and sports-betting operators. Because the industry is regulated and purchasing is slow, building relationships early and meeting the right executives at G2E can shape deals that close a year later.
Who should attend G2E?
Go if your customers are well represented in G2E’s audience and you can plan specific meetings around the programme. The event is strong for relationships and market insight.
Think twice if you need volume. The audience is specialised and spread across many roles, so filter the attendee list carefully before investing in a booth.
Passes and pricing
| Option | Price / details |
|---|---|
| Also good to know | Expo registration is typically free/low cost if done in advance; conference passes paid (see registration site) |
| Typical cost | Free-low cost for the expo; conference passes several hundred dollars. |
Prices change between editions and by registration date, so treat these as a guide and check globalgamingexpo.com before you buy.
The G2E app and platform
G2E publishes an official event app (exhibitors, sessions, maps).
If you plan to prospect through the event app, expect friction: limited search filters, caps on messages and connection requests, and no way to get the data into your CRM. It helps on the day, but it is not a target list.
Is G2E worth it?
| Pros | Cons |
|---|---|
| Concentrated operator audience | Regulated industry with long approval cycles |
| Strong international reach | Niche |
| Good mix of tech and hospitality | Las Vegas costs |
A pre-show prospecting plan for G2E
| When | What to do |
|---|---|
| 2 months out | Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered. |
| 1 month out | Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask. |
| Final week | Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts. |
| After the event | Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM. |
Tribal gaming leaders are an important and sometimes overlooked group at G2E. Segment them separately in your list; their buying process and priorities are different from commercial operators.
Already exhibiting at several shows this year? I can track the same buyers across events so nobody falls through the cracks. Talk to me about G2E and your other shows.
Frequently asked questions
When is G2E 2027?
Autumn 2027, Las Vegas (dates to be confirmed; the 2026 edition ran 28 September-1 October at the Venetian). Dates can shift, so confirm on the official website (globalgamingexpo.com) before booking travel.
Where is G2E held?
Venetian Expo and Venetian Resort, Las Vegas.
Does it move? No. Las Vegas every autumn (G2E Asia runs separately in Macau/Manila).
How much does a G2E ticket cost?
Free-low cost for the expo; conference passes several hundred dollars. See the pricing table above for pass types.
Who attends G2E?
Mainly casino operators and executives; tribal gaming leaders; sports-betting and iGaming operators; regulators.
Can I get the G2E attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about G2E here.
Get the G2E attendee list
If G2E is on your calendar, the best time to build your target list is now, while there is still time to book meetings. Contact me on Prospector with the event, your target roles and your CRM, and I’ll tell you what I can deliver and how fast.
Related event guides
- IAAPA Expo 2026 Orlando Guide: Dates, Costs & Attendees
- IMEX America 2026 Guide: Dates, Hosted Buyers & Attendees
- Money20/20 USA 2026 Guide: Dates, Passes & Attendees
Photo credits
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.