Gartner IT Symposium/Xpo 2026 Orlando Guide: Dates & Prices
By Ilyas Kerbal,
Gartner IT Symposium/Xpo 2026 runs from 19 to 22 October at the Walt Disney World Swan and Dolphin Resort in Orlando. It is Gartner’s largest event, with more than 9,000 CIOs, CTOs, CISOs and IT leaders, 300+ sessions and one-on-one meetings with Gartner analysts.
The Xpo hall gives technology vendors access to a very senior audience. This guide covers prices, the audience and how vendors can make the most of it.
Gartner IT Symposium/Xpo 2026 at a glance
| Next edition | 19-22 October 2026 |
| Venue | Walt Disney World Swan and Dolphin Resort |
| City | Lake Buena Vista (Orlando), Florida, USA |
| Typical month | October |
| Frequency | Annual |
| Attendance | 9,000+ attendees |
| Exhibitors | ~250 exhibitors in the Xpo |
| Industry | Enterprise IT leadership |
| Organizer | Gartner |
| Official website | gartner.com/en/conferences |
Gartner IT Symposium/Xpo in a nutshell
IT Symposium/Xpo is Gartner’s largest event: CIOs, CTOs, CISOs and IT leaders attend 300+ sessions, keynotes on top strategic technology trends, and one-on-one meetings with Gartner analysts.
The Xpo hall lets vendors meet a very senior IT audience. Gartner runs other editions in Barcelona, Gold Coast, Tokyo and Kochi.
Where and when to find Gartner IT Symposium/Xpo
Walt Disney World Swan and Dolphin Resort, Orlando.
Does it change location? No. Orlando every October (other regions have their own editions).
Orlando skyline across the water. Photo by Mick Haupt on Unsplash.
Who attends Gartner IT Symposium/Xpo?
- CIOs, CTOs and CISOs
- IT directors and VPs
- Enterprise architects
- Technology vendors
You will find real buyers with real budgets, mixed with technical staff and partners. Segmenting the attendee list by role and company size before the show saves a lot of wasted booth conversations.
Your booth is booked. Is your target list? I build enriched Gartner IT Symposium/Xpo attendee and exhibitor lists so your team can book meetings weeks ahead. Ask about Gartner IT Symposium/Xpo
What Gartner IT Symposium/Xpo covers
- IT strategy and leadership
- AI and generative AI
- Cybersecurity
- Cloud and infrastructure
- Enterprise applications
- Digital transformation
What Gartner IT Symposium/Xpo means for B2B sellers
Few events gather this many CIOs and senior IT leaders in one place. They attend to set strategy and hear Gartner’s view of technology trends, and many also meet vendors in the Xpo.
For enterprise technology vendors, the most valuable contacts are CIOs and their direct reports at large organisations. Because standard registration starts at $8,200, the audience is senior and selective, which makes every pre-booked meeting worth more.
Who should attend Gartner IT Symposium/Xpo?
Go if your buyers work in enterprise IT and you can identify the specific companies you want to meet. The budget holders are there; the work is in finding them among a large crowd.
Think twice if you can’t staff a booth or meeting schedule properly. Without a target list, Gartner IT Symposium/Xpo can turn into a lot of pleasant conversations and very little pipeline.
Passes and pricing
| Option | Price / details |
|---|---|
| Also good to know | Standard registration from $8,200 |
| Public sector | ~$6,125 |
| Also good to know | Gartner clients may have tickets included |
| Typical cost | ~$6,000-8,200. |
Prices change between editions and by registration date, so treat these as a guide and check gartner.com/en/conferences before you buy.
The Gartner IT Symposium/Xpo app and platform
Yes. Attendees use the Gartner Conference Navigator app to build their agenda, book analyst meetings and get schedule updates.
The official app is good for finding a booth or a session. It is much less useful for prospecting: data is thin, you can’t export it, and messaging limits stop you from reaching more than a handful of people a day.
Is Gartner IT Symposium/Xpo worth it?
| Pros | Cons |
|---|---|
| Very senior IT buyers | Very expensive registration |
| Analyst 1:1 meetings | Vendors pay heavily to exhibit |
| Professional, buyer-focused environment | Gartner-client discounts favor clients |
How to prospect at Gartner IT Symposium/Xpo
| When | What to do |
|---|---|
| Early planning | Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile. |
| Pre-show outreach | Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits. |
| On site | Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions. |
| Post-show | Follow up fast, share what you promised, and keep the list for next year’s edition. |
Attendees build their schedules in the Gartner Conference Navigator app, often around analyst sessions. Reference a relevant analyst session in your outreach and suggest meeting right after it.
Pre-booked meetings beat booth traffic. If you want a clean, segmented Gartner IT Symposium/Xpo list to work from, reach out on Prospector and tell me who you want to meet.
Frequently asked questions
When is Gartner IT Symposium/Xpo 2026?
19-22 October 2026. Dates can shift, so confirm on the official website (gartner.com/en/conferences) before booking travel.
Where is Gartner IT Symposium/Xpo held?
Walt Disney World Swan and Dolphin Resort, Orlando.
Does it move? No. Orlando every October (other regions have their own editions).
How much does a Gartner IT Symposium/Xpo ticket cost?
~$6,000-8,200. See the pricing table above for pass types.
Who attends Gartner IT Symposium/Xpo?
Mainly CIOs, CTOs and CISOs; IT directors and VPs; enterprise architects; technology vendors.
Can I get the Gartner IT Symposium/Xpo attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Gartner IT Symposium/Xpo here.
Get the Gartner IT Symposium/Xpo attendee list
Planning for Gartner IT Symposium/Xpo? Send me a message on Prospector. Tell me who you sell to, and I’ll come back with what the attendee and exhibitor data looks like for this event.
Related event guides
- Gartner Cybersecurity & Risk Summit 2027 Guide
- Gartner CSO & Sales Leader Conference 2027 Guide
- Microsoft Ignite 2026 Guide: Dates, Pass Prices & Attendees
Photo credits
- Cover image: Photo by Kevin Gonzalez on Unsplash
- In-article image: Photo by Mick Haupt on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.