JCK Las Vegas 2027 Guide: Dates, Eligibility & Attendees
By Ilyas Kerbal,
JCK Las Vegas 2027 runs from 4 to 7 June at the Venetian Expo, with JCK Luxury on 2 June. It is North America’s largest jewelry trade show, with about 1,800 exhibitors and more than 17,000 attendees in 2025, roughly a quarter of them from outside the US.
Attendance is vetted and trade-only. Retail jewelers come to buy for the year, and suppliers of diamonds, gemstones, finished jewelry and store services come to meet them. This guide covers what to know and how to plan outreach.
JCK Las Vegas 2027 at a glance
| Next edition | 4-7 June 2027 (Luxury: 2 June 2027) |
| Venue | Venetian Expo + Venetian Resort |
| City | Las Vegas, Nevada, USA |
| Typical month | Late May-June |
| Frequency | Annual |
| Attendance | 17,360+ attendees (2025), 100+ countries |
| Exhibitors | ~1,800 exhibitors |
| Industry | Fine jewelry, watches & gemstones |
| Organizer | RX (Reed Exhibitions) |
| Official website | lasvegas.jckonline.com |
What is JCK?
JCK is the main annual buying event for the North American jewelry industry. Retail jewelers source finished jewelry, diamonds, gemstones, watches and store services, while suppliers launch new collections.
Security is tight and attendance is credentialed. JCK Luxury, a curated invitation-only section, runs just before the main show.
Where does JCK take place?
Venetian Expo and the Venetian Resort, Las Vegas.
Does it change location? No. Las Vegas every late spring.
Three gold studded rings. Photo by Cornelia Ng on Unsplash.
Who attends JCK?
- Independent retail jewelers
- Chain buyers
- Designers and manufacturers
- Diamond and gem dealers
- International buyers
Buyers here are mostly retailers, chain and e-commerce buyers and distributors, alongside the brands that want to sell to them. Knowing which side of the market each attendee sits on is the first step to useful outreach.
Want to know who will be at JCK before you book a single meeting? Prospector pulls attendee, exhibitor and speaker data from the event app and website, cleans it and sends it to you ready for HubSpot, Salesforce or Pipedrive. Get in touch for the JCK list
Industries and niches covered
- Fine jewelry and bridal
- Diamonds and lab-grown diamonds
- Colored gemstones
- Watches
- Store fixtures, packaging and retail tech
- Jewelry manufacturing
Why JCK matters for sales teams
The jewelry trade is relationship-driven, and JCK is where many of those relationships are renewed. Independent retailers, chain buyers and international dealers plan their buying trips around the show.
For suppliers and service providers (retail software, packaging, marketing, financing), the most valuable attendees are store owners and buyers with real purchasing budgets. A list filtered by store count and region helps you focus on accounts that can grow.
Should you go to JCK?
Best for: brands looking for retail and distribution buyers, and suppliers or service providers whose customers are the brands exhibiting at JCK.
Less ideal for: vendors without a clear retail or brand angle. The attendee list needs heavy filtering if your buyer is not part of the buying chain.
How much does JCK cost?
| Option | Price / details |
|---|---|
| Also good to know | Attendance is free/low cost for qualified jewelry trade buyers (credentials required) |
| Also good to know | Not open to consumers |
| Typical cost | Generally free for qualified trade. |
Prices change between editions and by registration date, so treat these as a guide and check lasvegas.jckonline.com before you buy.
Does JCK have an app?
JCK has offered an official show app in previous years (exhibitors, maps, events).
From a sales point of view, the app’s main limitation is access. You see the people who chose to be visible, you can’t pull them into your CRM, and once the event ends the data usually disappears with it.
JCK: strengths and weaknesses
| Pros | Cons |
|---|---|
| Concentrated buying event | Strict credentialing |
| Vetted trade-only attendance | Niche vertical |
| Strong international reach (~24%) | Highly relationship-driven |
How to prospect at JCK
| When | What to do |
|---|---|
| 6-8 weeks before | Get the attendee and exhibitor list. Segment it by job title, company size and industry, and remove existing customers and competitors. |
| 3-5 weeks before | Start outreach on email and LinkedIn. Mention the event, give a specific reason to meet and offer two or three time slots. |
| Show week | Confirm every meeting 48 hours ahead, keep a short list of walk-in targets, and log every conversation in your CRM the same day. |
| 1-5 days after | Follow up while the event is still fresh, then add non-responders to a nurture sequence. |
Security is strict at JCK and badges are credentialed. Make sure any meeting you book is somewhere both parties can access, especially if a prospect only has a Luxury invitation.
The hard part of this plan is step one: the list. That’s exactly what I do. Get your JCK attendee list and spend your time on the conversations instead.
Frequently asked questions
When is JCK Las Vegas 2027?
4-7 June 2027 (Luxury: 2 June 2027). Dates can shift, so confirm on the official website (lasvegas.jckonline.com) before booking travel.
Where is JCK held?
Venetian Expo and the Venetian Resort, Las Vegas.
Does it move? No. Las Vegas every late spring.
How much does a JCK ticket cost?
Generally free for qualified trade. See the pricing table above for pass types.
Who attends JCK?
Mainly independent retail jewelers; chain buyers; designers and manufacturers; diamond and gem dealers.
Can I get the JCK attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about JCK here.
Get the JCK attendee list
Planning for JCK? Send me a message on Prospector. Tell me who you sell to, and I’ll come back with what the attendee and exhibitor data looks like for this event.
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Photo credits
- Cover image: Photo by Edgar Soto on Unsplash
- In-article image: Photo by Cornelia Ng on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.