Natural Products Expo West 2027: Dates, Badges & Buyers
By Ilyas Kerbal,
Natural Products Expo West 2027 runs from 2 to 5 March at the Anaheim Convention Center, with exhibit halls open from 3 to 5 March. It is the largest trade event for natural, organic and healthy products, with around 3,000 exhibitors and 60,000 to 65,000 attendees.
Brands come to get discovered by retail buyers, distributors and investors. Suppliers and service providers come to meet those brands. This guide covers dates, badge rules and the audience, and how to work a show this crowded.
Natural Products Expo West 2027 at a glance
| Next edition | 2-5 March 2027 (exhibit halls 3-5 March) |
| Venue | Anaheim Convention Center + Hilton/Marriott Anaheim |
| City | Anaheim, California, USA |
| Typical month | March |
| Frequency | Annual |
| Attendance | ~60,000-65,000 attendees |
| Exhibitors | ~3,000 exhibiting companies |
| Industry | Natural & organic food, beverage, supplements, personal care |
| Organizer | New Hope Network (Informa Markets) |
| Official website | expowest.com |
About Expo West
Expo West is the main annual marketplace for the natural products industry. Thousands of brands (from emerging startups in the Fresh Ideas hall to established CPG names) meet buyers from grocery chains, natural retailers, e-commerce, distributors and brokers. Investors scout for the next big brand.
The show also tracks industry trends through New Hope’s market data and runs education on regulation, sustainability and retail strategy. It is trade-only.
Where and when to find Expo West
Anaheim Convention Center (multiple halls and arena) plus adjacent Hilton and Marriott Anaheim for education and the Fresh Ideas area.
Does it change location? No. Always Anaheim in March (its former sister show, Expo East, was discontinued after 2024).
Shopper browsing goods at a market stall. Photo by Eugene Chystiakov on Unsplash.
Who you’ll meet at Expo West
- Retail buyers (grocery, natural, specialty, mass, e-commerce)
- Distributors and brokers
- CPG brand founders and executives
- Investors and M&A advisors
- Ingredient and packaging suppliers
The floor mixes brands, retail buyers, distributors and service providers. For B2B sellers, the value comes from filtering the list down to the companies that actually buy from you, whether that is retailers or the brands themselves.
Skip the days of manual LinkedIn research. Tell me which roles you sell to and I’ll send a filtered, enriched Expo West attendee list you can load straight into your CRM. Request it here
Target industries at Expo West
- Natural and organic food and beverage
- Dietary supplements and functional ingredients
- Natural personal care and beauty
- Pet products
- Packaging and ingredients suppliers
- Retail tech, brokers and distribution services
The sales opportunity at Expo West
Expo West is unusual because both sides of the market are valuable. Retail buyers are the prize for brands, while the brands themselves are the prize for ingredient suppliers, co-packers, packaging companies, brokers and software vendors.
Either way, time is scarce. Buyers schedule meetings weeks in advance, and booths are packed. A list of registered companies, split by retail buyers, brands, distributors and investors, lets you aim your outreach at the right side of the market.
Should you go to Expo West?
Best for: brands looking for retail and distribution buyers, and suppliers or service providers whose customers are the brands exhibiting at Expo West.
Less ideal for: vendors without a clear retail or brand angle. The attendee list needs heavy filtering if your buyer is not part of the buying chain.
How much does Expo West cost?
| Option | Price / details |
|---|---|
| Also good to know | Badge price depends on attendee category (retailer, industry, investor etc.); 2027 pricing not yet published |
| Also good to know | Retailers usually pay the lowest rates; non-retail industry badges cost more |
| Lost-badge reprint | $60 retailer / $100 non-retailer |
| Typical cost | Varies by category; retail buyers pay least, suppliers and service providers pay a few hundred dollars (confirm when 2027 registration opens). |
Prices change between editions and by registration date, so treat these as a guide and check expowest.com before you buy.
Event app and digital platform
Yes, the official Expo West event app (exhibitor search, maps, schedule, meetings) is available to registered attendees.
Event apps are built for attendees, not for sales teams. You can usually browse profiles one by one, but connection requests are capped, many profiles are half empty, and there is rarely an export button. That makes the app useful on site and frustrating for planning.
Expo West: strengths and weaknesses
| Pros | Cons |
|---|---|
| The meeting place for natural CPG, buyers from virtually every major US retailer attend | Very crowded; buyers’ time is scarce |
| Strong for brand discovery and investor networking | Expensive booths for small brands |
| High energy, product-sampling culture | Trade-only rules require proof of business affiliation |
| Less relevant outside CPG/retail |
How to prospect at Expo West
| When | What to do |
|---|---|
| 2 months out | Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered. |
| 1 month out | Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask. |
| Final week | Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts. |
| After the event | Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM. |
Many retail buyers block their Expo West calendars by early February. If you want a meeting with a grocery or natural channel buyer, start outreach in early January.
The hard part of this plan is step one: the list. That’s exactly what I do. Get your Expo West attendee list and spend your time on the conversations instead.
Frequently asked questions
When is Natural Products Expo West 2027?
2-5 March 2027 (exhibit halls 3-5 March). Dates can shift, so confirm on the official website (expowest.com) before booking travel.
Where is Expo West held?
Anaheim Convention Center (multiple halls and arena) plus adjacent Hilton and Marriott Anaheim for education and the Fresh Ideas area.
Does it move? No. Always Anaheim in March (its former sister show, Expo East, was discontinued after 2024).
How much does a Expo West ticket cost?
Varies by category; retail buyers pay least, suppliers and service providers pay a few hundred dollars (confirm when 2027 registration opens). See the pricing table above for pass types.
Who attends Expo West?
Mainly retail buyers (grocery, natural, specialty, mass, e-commerce); distributors and brokers; CPG brand founders and executives; investors and M&A advisors.
Can I get the Expo West attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Expo West here.
Get the Expo West attendee list
Planning for Expo West? Send me a message on Prospector. Tell me who you sell to, and I’ll come back with what the attendee and exhibitor data looks like for this event.
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Photo credits
- Cover image: Photo by Babak Eshaghian on Unsplash
- In-article image: Photo by Eugene Chystiakov on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.