SaaStr AI Annual 2027 Guide: Dates, Tickets & Attendees
By Ilyas Kerbal,
SaaStr AI Annual 2027 runs from 11 to 12 May at the San Mateo County Event Center, in the San Francisco Bay Area. SaaStr expects at least 10,000 attendees, hundreds of speakers and roundtables, and more than 1,000 scheduled one-on-one meetings.
The audience is founders, CEOs, CROs, CMOs, sales leaders and VCs from B2B software and AI companies. This guide covers tickets, the matchmaking app and how vendors can book meetings with the revenue leaders who attend.
SaaStr AI Annual 2027 at a glance
| Next edition | 11-12 May 2027 |
| Venue | San Mateo County Event Center |
| City | San Mateo (SF Bay Area), California, USA |
| Typical month | May (recent editions) |
| Frequency | Annual |
| Attendance | 10,000+ expected |
| Exhibitors | ~200 sponsors |
| Industry | B2B SaaS, AI, sales & go-to-market |
| Organizer | SaaStr (founded by Jason Lemkin) |
| Official website | saastr.com |
SaaStr in a nutshell
SaaStr AI Annual (formerly SaaStr Annual) gathers founders, CEOs, CROs, CMOs, sales leaders and VCs for two days of practical go-to-market content, roundtables and workshops.
Its matchmaking app (‘Who Do You Want to Meet’) schedules 1,000+ one-on-one meetings. The audience is almost exactly Prospector’s buyer: revenue leaders at B2B software companies.
Where and when to find SaaStr
San Mateo County Event Center, San Mateo, CA.
Does it change location? No, Bay Area each year (moved within the Bay Area over time).
Audience seated in a conference hall. Photo by Headway on Unsplash.
SaaStr attendee profile
- Founders and CEOs
- CROs and VPs of Sales
- CMOs and marketing leaders
- VCs
- SaaS and AI vendors
For B2B sellers this is one of the most valuable rooms of the year. The people who set budgets and choose vendors are the core audience, not a side group, so a well-targeted list turns directly into meetings.
Your booth is booked. Is your target list? I build enriched SaaStr attendee and exhibitor lists so your team can book meetings weeks ahead. Ask about SaaStr
Target industries at SaaStr
- B2B SaaS growth
- Sales leadership and revenue operations
- AI for go-to-market
- Fundraising and venture
- Marketing and demand gen
- Customer success
Why SaaStr matters for sales teams
Few events match SaaStr for its concentration of B2B revenue leaders. CROs, VPs of Sales and founders attend to learn go-to-market tactics, and many are actively looking for tools to help their teams sell.
For sales-tech, data and services vendors, that is close to a perfect audience. The matchmaking app helps, but arriving with a list of target companies and roles lets you request meetings with intent instead of browsing profiles on the day.
Who should attend SaaStr?
Go if you sell to revenue, operations or technology leaders in this space and can commit to pre-show outreach. The audience is senior enough that a handful of good meetings can justify the whole trip.
Think twice if your product is early-stage or your sales cycle needs a long technical evaluation. You may get better returns from a smaller regional event first, and from following up with SaaStr attendees after the show.
SaaStr ticket prices
| Option | Price / details |
|---|---|
| Early bird | $1,099 (startups <$20M ARR); $1,399 (large companies and VCs) |
| Team rates | $799 / $1,099 per person (3+ tickets) |
| Also good to know | Prices rise closer to the event |
| Typical cost | ~$1,100-1,400 (early). |
Prices change between editions and by registration date, so treat these as a guide and check saastr.com before you buy.
Event app and digital platform
Yes. SaaStr’s matchmaking app (‘Who Do You Want to Meet’) is used to schedule 1:1 meetings; the 2027 timeline hadn’t been published at the time of writing.
From a sales point of view, the app’s main limitation is access. You see the people who chose to be visible, you can’t pull them into your CRM, and once the event ends the data usually disappears with it.
Pros and cons of SaaStr
| Pros | Cons |
|---|---|
| Exact revenue-leader audience | Bay Area hotel costs |
| Matchmaking app for 1:1s | Skewed to startups and scale-ups |
| Affordable compared with enterprise conferences | Two days only |
A pre-show prospecting plan for SaaStr
| When | What to do |
|---|---|
| 6-8 weeks before | Get the attendee and exhibitor list. Segment it by job title, company size and industry, and remove existing customers and competitors. |
| 3-5 weeks before | Start outreach on email and LinkedIn. Mention the event, give a specific reason to meet and offer two or three time slots. |
| Show week | Confirm every meeting 48 hours ahead, keep a short list of walk-in targets, and log every conversation in your CRM the same day. |
| 1-5 days after | Follow up while the event is still fresh, then add non-responders to a nurture sequence. |
SaaStr’s early-bird tickets end months before the event. If you want prospects to attend a side dinner, invite them early, when they are still deciding whether to buy a ticket.
Pre-booked meetings beat booth traffic. If you want a clean, segmented SaaStr list to work from, reach out on Prospector and tell me who you want to meet.
Frequently asked questions
When is SaaStr AI Annual 2027?
11-12 May 2027. Dates can shift, so confirm on the official website (saastr.com) before booking travel.
Where is SaaStr held?
San Mateo County Event Center, San Mateo, CA.
Does it move? No, Bay Area each year (moved within the Bay Area over time).
How much does a SaaStr ticket cost?
~$1,100-1,400 (early). See the pricing table above for pass types.
Who attends SaaStr?
Mainly founders and CEOs; CROs and VPs of Sales; CMOs and marketing leaders; VCs.
Can I get the SaaStr attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about SaaStr here.
Get the SaaStr attendee list
Want a head start on SaaStr? Reach out on the Prospector home page. I’ll scope the attendee, exhibitor and speaker data available for the event and send you a CRM-ready file before the doors open.
Related event guides
- Dreamforce 2027 Guide: Dates, Pass Prices & Who Attends
- UNBOUND 2027 (formerly INBOUND) Guide: Dates & Tickets
- Gartner CSO & Sales Leader Conference 2027 Guide
Photo credits
- Cover image: Photo by Austin Distel on Unsplash
- In-article image: Photo by Headway on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.