ServiceNow Knowledge 2027 Guide: Dates, Price & Attendees

ServiceNow Knowledge 2027 runs from 4 to 6 May at the Venetian Expo in Las Vegas. ServiceNow’s annual customer and partner conference draws around 20,000 people, with sessions on IT service management, HR and customer workflows, and AI agents on the Now platform.

The 2026 full conference pass cost $2,195, and 2027 pricing will follow. This guide covers what to know and how ServiceNow partners and ISVs can make the event productive.

ServiceNow Knowledge 2027 at a glance


Next edition	4-6 May 2027
Venue	Venetian Expo
City	Las Vegas, Nevada, USA
Typical month	May
Frequency	Annual
Attendance	~20,000
Exhibitors	~250 partners
Industry	Enterprise software, ITSM, workflow automation, AI
Organizer	ServiceNow
Official website	servicenow.com/knowledge

About Knowledge

Knowledge is ServiceNow’s flagship event for customers, developers and partners. It covers IT service management, HR and customer workflows, and especially AI agents on the Now platform.

Partners (consultancies, ISVs) use it heavily for customer meetings.

Location and venue

Venetian Expo, Las Vegas.

Does it change location? No. Las Vegas every May.

Presenter leading a meeting with laptops on the table. Photo by Campaign Creators on Unsplash.

Knowledge attendee profile

CIOs and IT leaders
VPs of ITSM
ServiceNow platform owners and admins
Developers
Partners and SIs

Budget holders are here, but they are spread across a large crowd that also includes engineers, partners and other vendors. The value comes from filtering the list down to the titles and companies that actually buy from you.

Need the Knowledge attendee list? I extract it from the official event app and website, enrich each profile and hand it over as a clean CSV or Excel file. Start here

Target industries at Knowledge

IT service and operations management
AI agents and automation
HR and employee experience
Customer service
Security and risk
Platform development

Why Knowledge matters for sales teams

Knowledge attracts CIOs, ITSM leaders, platform owners and the developers who run ServiceNow inside large organisations. Many of them are planning expansions of their platform, which is exactly the moment partners and ISVs want to be in the conversation.

The most valuable attendees are platform owners and IT leaders at enterprise customers. Knowing which companies are sending them, and how many people they bring, helps partners prioritise accounts and plan meetings.

Is Knowledge right for your team?

Best for: vendors with a defined segment in enterprise IT who are ready to filter the attendee base by role and company size.

Less ideal for: teams expecting qualified leads to come to them. At Knowledge, the useful meetings are almost always arranged before the show opens.

Passes and pricing

Option	Price / details
Full conference pass	$2,195 (2026); 2027 pricing not yet published
Also good to know	Group discounts for 5+ from one organization; early discounts (e.g. $400 off)
Typical cost	~$2,000-2,200.

Prices change between editions and by registration date, so treat these as a guide and check servicenow.com/knowledge before you buy.

Does Knowledge have an app?

ServiceNow provides a Knowledge event app for agenda and sessions.

The official app is good for finding a booth or a session. It is much less useful for prospecting: data is thin, you can’t export it, and messaging limits stop you from reaching more than a handful of people a day.

Is Knowledge worth it?

Pros	Cons
Enterprise buyers with ServiceNow budgets	ServiceNow-centric
Partner co-selling	Las Vegas costs
Group discounts	Large crowds

How to prospect at Knowledge

When	What to do
2 months out	Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered.
1 month out	Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask.
Final week	Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts.
After the event	Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM.

Large ServiceNow customers often send whole teams. Map out the platform owner, the ITSM lead and the executive sponsor at each target account before you reach out.

Pre-booked meetings beat booth traffic. If you want a clean, segmented Knowledge list to work from, reach out on Prospector and tell me who you want to meet.

Frequently asked questions

When is ServiceNow Knowledge 2027?

4-6 May 2027. Dates can shift, so confirm on the official website (servicenow.com/knowledge) before booking travel.

Where is Knowledge held?

Venetian Expo, Las Vegas.

Does it move? No. Las Vegas every May.

How much does a Knowledge ticket cost?

~$2,000-2,200. See the pricing table above for pass types.

Who attends Knowledge?

Mainly CIOs and IT leaders; VPs of ITSM; serviceNow platform owners and admins; developers.

Can I get the Knowledge attendee list?

Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Knowledge here.

Get the Knowledge attendee list

If Knowledge is on your calendar, the best time to build your target list is now, while there is still time to book meetings. Contact me on Prospector with the event, your target roles and your CRM, and I’ll tell you what I can deliver and how fast.

Photo credits

Cover image: Photo by Headway on Unsplash
In-article image: Photo by Campaign Creators on Unsplash

Sources

Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.