Shoptalk Spring 2027 Guide: Dates, Meetup & Who Attends
By Ilyas Kerbal,
Shoptalk Spring 2027 runs from 22 to 24 March at Mandalay Bay in Las Vegas. It bills itself as the world’s largest retail innovation gathering, with more than 10,000 attendees, about one in three at C-suite level, from retail, consumer brands and technology.
What sets Shoptalk apart is Meetup, its pre-scheduled meetings programme: more than 50,000 meetings took place at Spring 2026. This guide covers how it works, who attends and how retail-tech vendors can get the most from it.
Shoptalk Spring 2027 at a glance
| Next edition | 22-24 March 2027 |
| Venue | Mandalay Bay |
| City | Las Vegas, Nevada, USA |
| Typical month | March |
| Frequency | Annual |
| Attendance | 10,000+ attendees, about one in three C-suite |
| Exhibitors | ~300 sponsors/exhibitors |
| Industry | Retail, e-commerce & consumer brands |
| Organizer | Hero Events |
| Official website | shoptalk.com |
About Shoptalk
Shoptalk covers the future of retail: e-commerce, marketing, stores, AI and technology. Its Meetup program pre-schedules double opt-in meetings between retailers/brands and vendors. More than 50,000 meetings were held at Spring 2026.
A hosted program gives qualifying retail and brand executives free or subsidized attendance, which keeps the buyer share high. Shoptalk also runs Shoptalk Fall and Shoptalk Europe.
Where and when to find Shoptalk
Mandalay Bay, Las Vegas.
Does it change location? No. Las Vegas each spring (Shoptalk Fall in Chicago; Shoptalk Europe in Barcelona).
Shopper holding paper shopping bags. Photo by freestocks on Unsplash.
Who you’ll meet at Shoptalk
- Retail and brand C-suite and VPs
- E-commerce and marketing leaders
- Solution providers
- Investors
Few events put this many decision-makers in one place. Senior leaders attend to evaluate vendors and meet partners, which is exactly why pre-booked meetings work so well here.
Your booth is booked. Is your target list? I build enriched Shoptalk attendee and exhibitor lists so your team can book meetings weeks ahead. Ask about Shoptalk
What Shoptalk covers
- E-commerce platforms
- Retail media and marketing
- AI and personalization
- Payments and checkout
- Supply chain and fulfilment
- Store technology
What Shoptalk means for B2B sellers
Shoptalk is designed around meetings between retailers and brands on one side and solution providers on the other. A hosted programme brings qualifying retail executives in at little or no cost, which keeps the buyer share high.
For vendors, Meetup is the main channel, but it rewards preparation. Knowing which retailers and brands are attending, and which executives they are sending, lets you request the right meetings and follow up with everyone else.
Should you go to Shoptalk?
Go if you sell to revenue, operations or technology leaders in this space and can commit to pre-show outreach. The audience is senior enough that a handful of good meetings can justify the whole trip.
Think twice if your product is early-stage or your sales cycle needs a long technical evaluation. You may get better returns from a smaller regional event first, and from following up with Shoptalk attendees after the show.
How much does Shoptalk cost?
| Option | Price / details |
|---|---|
| Also good to know | Retailers/brands can apply to the hosted program (free/subsidized) |
| Also good to know | Solution-provider tickets are premium-priced (several thousand dollars) |
| Typical cost | Vendors: several thousand dollars; retailers: often hosted. |
Prices change between editions and by registration date, so treat these as a guide and check shoptalk.com before you buy.
Does Shoptalk have an app?
Shoptalk uses its Meetup platform/app for scheduling and networking.
From a sales point of view, the app’s main limitation is access. You see the people who chose to be visible, you can’t pull them into your CRM, and once the event ends the data usually disappears with it.
Is Shoptalk worth it?
| Pros | Cons |
|---|---|
| Built around pre-scheduled meetings | Expensive for vendors |
| Senior retail/brand audience | Meeting slots are limited |
| Hosted retailers keep buyer quality high | Las Vegas costs |
A pre-show prospecting plan for Shoptalk
| When | What to do |
|---|---|
| 2 months out | Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered. |
| 1 month out | Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask. |
| Final week | Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts. |
| After the event | Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM. |
Meetup is double opt-in, so your profile and meeting request matter. Write a short, specific reason to meet for each target retailer instead of using one generic message.
Want this done for you? Send me the event and your ideal buyer profile. I’ll return an enriched Shoptalk list, ready for your outreach sequence. Contact me on Prospector
Frequently asked questions
When is Shoptalk Spring 2027?
22-24 March 2027. Dates can shift, so confirm on the official website (shoptalk.com) before booking travel.
Where is Shoptalk held?
Mandalay Bay, Las Vegas.
Does it move? No. Las Vegas each spring (Shoptalk Fall in Chicago; Shoptalk Europe in Barcelona).
How much does a Shoptalk ticket cost?
Vendors: several thousand dollars; retailers: often hosted. See the pricing table above for pass types.
Who attends Shoptalk?
Mainly retail and brand C-suite and VPs; E-commerce and marketing leaders; solution providers; investors.
Can I get the Shoptalk attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Shoptalk here.
Get the Shoptalk attendee list
Planning for Shoptalk? Send me a message on Prospector. Tell me who you sell to, and I’ll come back with what the attendee and exhibitor data looks like for this event.
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Photo credits
- Cover image: Photo by Xianjuan HU on Unsplash
- In-article image: Photo by freestocks on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.