Agritechnica 2027 Guide: Dates, Who Attends & Attendee List
By Ilyas Kerbal,
Agritechnica is the world’s leading trade fair for agricultural machinery. Every second year, roughly 480,000 visitors and around 2,800 exhibitors from about 50 countries meet at the Hannover Exhibition Centre. The next edition runs from 14 to 20 November 2027.
If you sell components, software, financing or services to the farm-machinery industry, this is the week when your buyers are in one place. It is also a show with a very mixed crowd, which is why preparation decides whether it pays off.
Agritechnica 2027 at a glance
| Detail | Information |
|---|---|
| Industry | Agricultural machinery |
| Venue | Hannover Exhibition Centre (Messegelände Hannover) |
| City and country | Hanover, Germany |
| Next edition | 14–20 November 2027 (09:00–18:00) |
| Frequency | Biennial (odd years) |
| Does it move? | No. Always Hanover, odd years. |
| Scale | ~480,000 visitors; ~2,800 exhibitors from ~50 countries |
| Organiser | DLG (German Agricultural Society) |
| Typical ticket price | ~€30–40/day; season ticket ~€80–100 (estimate) |
| Event app / platform | DLG/Agritechnica app and online exhibitor search |
| Website | agritechnica.com |
What happens at Agritechnica
Every major tractor and harvester brand presents its new models here, including John Deere, CLAAS, Fendt and AGCO, CNH and Kubota. Around them sit thousands of suppliers of implements, components, smart-farming software and precision-agriculture technology.
The organiser, the DLG (German Agricultural Society), runs a well-known innovation award and a dense specialist programme on autonomous field robots, sustainable crop protection and digital farm management. Recent editions use a “day-by-day” concept with themed days, including an AgriBusiness Day aimed at trade buyers.
Where it takes place
Agritechnica always stays in Hanover, on what are the world’s largest exhibition grounds. It runs in odd years and alternates with EuroTier, the livestock show that uses the same grounds in even years. Asian spin-offs such as Agritechnica Asia are separate events.
Hotel rooms in Hanover are scarce during the show. Many visitors stay in private rooms or in towns some distance away, so plan accommodation early.
Who attends Agritechnica
| Audience | What they look for | Relevance for B2B sellers |
|---|---|---|
| Farmers and agricultural contractors | New machines, demos, prices | Large share of visitors, mostly end users |
| Machinery dealers and importers | Brands, margins, territories | Strong targets for finance, software and parts |
| OEM component buyers and engineers | Hydraulics, drivetrain, electronics, tyres | Core audience in the Systems & Components area |
| Agri-tech startups and investors | Partnerships, funding | Useful for tech and data vendors |
| International delegations from 140+ countries | Market entry and sourcing | Good for export-focused suppliers |
The farmer share is high, which dilutes pure B2B density. The serious trade buyers are there, but you need to know who they are before you arrive.
John Deere 8R 410 tractor on display at Agritechnica 2023. Photo: MarcelX42, CC BY-SA 4.0, via Wikimedia Commons.
Selling into farm machinery? I compile Agritechnica exhibitor and attendee data from the DLG app and website and enrich each record with company size, segment, job title and LinkedIn. You get a file ready for your CRM, so your team spends the show in meetings. Ask for your Agritechnica list.
Tickets and prices
The online ticket shop opens months ahead, with early-bird pricing that also covers AgriBusiness Day buyers.
| Ticket | Approximate price |
|---|---|
| Day ticket (online) | €30–40 |
| Season ticket | €80–100 (estimate based on recent DLG pricing) |
| Groups and students | Discounts available |
Buying online is cheaper than paying at the gate. Check the official ticket shop for 2027 prices.
The Agritechnica app and online search
DLG publishes an official Agritechnica app plus an online exhibitor and product search with hall plans and the specialist programme. Innovation-award winners are also published ahead of the show.
These tools help you navigate seven days and dozens of halls. What they do not give you is a sales list: there is no export, no company size, and no way to see which managers from a dealer group or OEM are actually attending.
How to prepare Agritechnica prospecting
- Split the exhibitor list by segment. Tractors and harvesters, implements, components, and digital farming are different buyers.
- Prioritise the Systems & Components area if you sell to OEMs. That is where B2B supplier deals happen.
- Map dealers and importers by country and target the groups that match your expansion plans.
- Use the themed days. AgriBusiness Day concentrates trade buyers, so put your most important meetings there.
- Enrich and import into your CRM before the show so every conversation is logged against the right account.
Pros and cons
| Pros | Cons |
|---|---|
| Every major farm-machinery brand is present | Huge crowds with many farmer visitors |
| Strong launch and innovation focus | Biennial, next edition November 2027 |
| Dedicated components area for supplier deals | Hanover accommodation is scarce |
| Themed days help trade visitors plan | Seven days is costly to staff |
Frequently asked questions
When is Agritechnica 2027?
Agritechnica 2027 takes place from 14 to 20 November 2027 at the Hannover Exhibition Centre, open 09:00–18:00.
How often is Agritechnica held?
Every two years, in odd years. EuroTier uses the same grounds in even years.
Who organises Agritechnica?
The DLG, the German Agricultural Society.
Can I get a list of Agritechnica exhibitors with contacts?
The official search lists exhibitors but does not provide contacts or an export. An enriched attendee list adds decision-makers, company data and LinkedIn profiles.
Plan your Agritechnica 2027 pipeline now
Agritechnica is only every two years, so a missed opportunity waits until 2029. If you want the exhibitor and visitor data cleaned up and ready for your CRM, contact me via the Prospector home page.
Related event guides
- EuroTier 2026 Hanover: Livestock Fair Guide & Attendee List
- bauma 2028 Munich: Exhibitors, Visitors & Attendee List Guide
- LIGNA 2027 Hanover: Woodworking Fair Guide & Attendee List
Sources
Image credits
- Cover image: Photo: MarcelX42, CC BY-SA 4.0, via Wikimedia Commons. Agritechnica 40th anniversary logo at the 2025 show in Hanover.
- In-article image: Photo: MarcelX42, CC BY-SA 4.0, via Wikimedia Commons. John Deere 8R 410 tractor on display at Agritechnica 2023.
