Automate 2027 Guide: Las Vegas Dates, Free Expo & Buyers
By Ilyas Kerbal,
Automate 2027 runs from 10 to 13 May at the Las Vegas Convention Center. Organised by A3, the Association for Advancing Automation, it is North America’s largest robotics and automation show, and the 2026 edition was described as record-breaking.
Industrial robots, cobots, machine vision, motion control and AI for manufacturing are all on show. Registration for the floor is free, and a paid conference runs alongside. This guide covers what to know and how to reach the manufacturers looking to automate.
Automate 2027 at a glance
| Next edition | 10-13 May 2027, Las Vegas |
| Venue | Las Vegas Convention Center (2027) |
| City | Las Vegas, Nevada, USA (2027) |
| Typical month | May-June |
| Frequency | Annual |
| Attendance | ~40,000 (record-breaking 2026 edition) |
| Exhibitors | ~900 exhibitors |
| Industry | Robotics, machine vision, motion control & industrial automation |
| Organizer | A3 - Association for Advancing Automation |
| Official website | automateshow.com |
What is Automate?
Automate showcases industrial robots, cobots, machine vision, motion control, AI for manufacturing and autonomous mobile robots. Manufacturers from automotive, food, pharma, electronics and logistics come to find solutions and integrators.
The show floor is free, and a paid conference covers robotics, AI and smart manufacturing.
Location and venue
2027 in Las Vegas (LVCC). Recent editions have been held in Detroit (Huntington Place) and Chicago.
Does it change location? Yes, it rotates between cities such as Detroit, Chicago and now Las Vegas.
White robotic arm in a display showroom. Photo by ZHENYU LUO on Unsplash.
Who you’ll meet at Automate
- Manufacturing engineers
- Plant and operations managers
- Automation buyers
- System integrators
- Executives exploring automation
Decision-makers attend, but they are busy and protective of their time. The teams that get the most out of this show reach out weeks in advance with a specific reason to meet.
Exhibiting or attending Automate? I can deliver the Automate attendee and exhibitor list, enriched with job titles, company size, industry and LinkedIn profiles, as a CRM-ready file before the event starts. Ask for your Automate list on Prospector
What Automate covers
- Industrial robots and cobots
- Machine vision and imaging
- Motion control and motors
- Autonomous mobile robots
- AI and software for manufacturing
- System integration
Why B2B teams should care about Automate
Automation decisions often start with a specific problem: a labour shortage on one line, a quality issue, a new product. Automate attracts the engineers and operations leaders who own those problems, along with the system integrators who often deliver the solution.
For vendors, both groups matter. Manufacturers are end buyers, while integrators influence which components and software get specified. A list split between them lets you run two very different conversations at the same show.
Should you go to Automate?
Best for: vendors with a defined segment in industrial automation who are ready to filter the attendee base by role and company size.
Less ideal for: teams expecting qualified leads to come to them. At Automate, the useful meetings are almost always arranged before the show opens.
How much does Automate cost?
| Option | Price / details |
|---|---|
| Show floor | free registration |
| Conference | paid (see automateshow.com pricing) |
| Typical cost | Free for the expo. |
Prices change between editions and by registration date, so treat these as a guide and check automateshow.com before you buy.
The Automate app and platform
A3 has historically offered an Automate show app and online planner; check automateshow.com before the show.
If you plan to prospect through the event app, expect friction: limited search filters, caps on messages and connection requests, and no way to get the data into your CRM. It helps on the day, but it is not a target list.
Automate: strengths and weaknesses
| Pros | Cons |
|---|---|
| Free show registration | Changing host cities |
| Highly targeted automation buyers | Overlaps with other spring manufacturing shows |
| Growing fast | Conference is extra |
| Strong integrator network |
A pre-show prospecting plan for Automate
| When | What to do |
|---|---|
| 2 months out | Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered. |
| 1 month out | Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask. |
| Final week | Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts. |
| After the event | Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM. |
Automate moves between cities. Las Vegas in 2027 may attract more West Coast manufacturers than recent Detroit editions, so revisit your target regions when building your list.
Pre-booked meetings beat booth traffic. If you want a clean, segmented Automate list to work from, reach out on Prospector and tell me who you want to meet.
Frequently asked questions
When is Automate 2027?
10-13 May 2027, Las Vegas. Dates can shift, so confirm on the official website (automateshow.com) before booking travel.
Where is Automate held?
2027 in Las Vegas (LVCC). Recent editions have been held in Detroit (Huntington Place) and Chicago.
Does it move? Yes, it rotates between cities such as Detroit, Chicago and now Las Vegas.
How much does a Automate ticket cost?
Free for the expo. See the pricing table above for pass types.
Who attends Automate?
Mainly manufacturing engineers; plant and operations managers; automation buyers; system integrators.
Can I get the Automate attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Automate here.
Get the Automate attendee list
Whether you are exhibiting or walking the floor at Automate, the teams that win are the ones who arrive with meetings already booked. Get in touch through Prospector and I’ll put together the attendee list for your event.
Related event guides
- IMTS 2028 Guide: Chicago Dates, Registration & Attendees
- ProMat 2027 Guide: Dates, Registration & Who Attends
- FABTECH 2026 Las Vegas Guide: Dates, Free Badge & App
Photo credits
- Cover image: Photo by Simon Kadula on Unsplash
- In-article image: Photo by ZHENYU LUO on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.