B2BMX 2027 Guide: B2B Marketing Exchange Dates & Venue

B2BMX 2027, the B2B Marketing Exchange, runs from 22 to 24 February at the Omni La Costa Resort in Carlsbad, California. Run by Demand Gen Report, it is a focused conference for senior B2B marketers, and for 2027 it moves from its long-time home in Scottsdale, Arizona.

The programme has seven practitioner-built tracks covering AI, GTM strategy and ABM, content, customer growth, measurement, martech and leadership. This guide covers what to know and how vendors can meet the marketers who attend.

B2BMX 2027 at a glance


Next edition	22-24 February 2027
Venue	Omni La Costa Resort & Spa
City	Carlsbad, California, USA
Typical month	February
Frequency	Annual
Attendance	~1,500
Exhibitors	~50 sponsors
Industry	B2B marketing, demand generation & ABM
Organizer	Demand Gen Report
Official website	b2bmarketingexchange.com

B2BMX in a nutshell

B2BMX is a focused conference for senior B2B marketers. The 2027 program has seven tracks: AI, GTM strategy and advanced ABM, B2B creators and content, customer growth and experience, measurement and data, martech and integration, and leadership and culture.

It is smaller and more intimate than big martech shows, which makes networking easier. After several years in Scottsdale, Arizona, the 2027 edition moves to Omni La Costa in Carlsbad, California.

Where does B2BMX take place?

Omni La Costa Resort, Carlsbad, CA (2027). Previous editions were in Scottsdale, AZ.

Does it change location? Yes, it moved from Scottsdale to Omni La Costa for 2027.

Team in a business meeting around a table. Photo by Dylan Gillis on Unsplash.

Who you’ll meet at B2BMX

VPs of marketing
Demand gen and growth marketers
Product and field marketing
ABM leaders

For B2B sellers this is one of the most valuable rooms of the year. The people who set budgets and choose vendors are the core audience, not a side group, so a well-targeted list turns directly into meetings.

Need the B2BMX attendee list? I extract it from the official event app and website, enrich each profile and hand it over as a clean CSV or Excel file. Start here

What B2BMX covers

Demand generation
ABM
Content marketing
Marketing measurement
Martech
AI for marketing

Why B2BMX matters for sales teams

B2BMX gathers demand generation, ABM, product marketing and marketing operations leaders, many of them from mid-size and large B2B companies. These are the people who buy data, intent, martech and agency services.

Because the event is small and intimate, a handful of good meetings can make it worthwhile. A list of attending companies and roles helps vendors pick the right people to approach before arriving.

Who should attend B2BMX?

Best for: B2B teams with a clear ideal customer profile in B2B marketing, a defined meeting goal and someone ready to run outreach four to six weeks before the event.

Less ideal for: companies hoping to generate leads purely from booth traffic. At B2BMX, the strongest results come from meetings booked in advance, not from walk-ups.

Passes and pricing

Option	Price / details
Also good to know	Registration open; pricing on the official site (historically ~$1,500-2,500)
Typical cost	~$1,500-2,500 (confirm).

Prices change between editions and by registration date, so treat these as a guide and check b2bmarketingexchange.com before you buy.

The B2BMX app and platform

Check the event site for app details.

If you plan to prospect through the event app, expect friction: limited search filters, caps on messages and connection requests, and no way to get the data into your CRM. It helps on the day, but it is not a target list.

B2BMX: strengths and weaknesses

Pros	Cons
Exact demand-gen audience	Small event
Intimate format	Resort location
Practical content

Getting meetings at B2BMX

When	What to do
Early planning	Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile.
Pre-show outreach	Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits.
On site	Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions.
Post-show	Follow up fast, share what you promised, and keep the list for next year’s edition.

Resort venues make informal networking easy. Plan a small breakfast or happy hour and invite your top targets directly.

Want this done for you? Send me the event and your ideal buyer profile. I’ll return an enriched B2BMX list, ready for your outreach sequence. Contact me on Prospector

Frequently asked questions

When is B2BMX 2027?

22-24 February 2027. Dates can shift, so confirm on the official website (b2bmarketingexchange.com) before booking travel.

Where is B2BMX held?

Omni La Costa Resort, Carlsbad, CA (2027). Previous editions were in Scottsdale, AZ.

Does it move? Yes, it moved from Scottsdale to Omni La Costa for 2027.

How much does a B2BMX ticket cost?

~$1,500-2,500 (confirm). See the pricing table above for pass types.

Who attends B2BMX?

Mainly VPs of marketing; demand gen and growth marketers; product and field marketing; ABM leaders.

Can I get the B2BMX attendee list?

Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about B2BMX here.

Get the B2BMX attendee list

Want a head start on B2BMX? Reach out on the Prospector home page. I’ll scope the attendee, exhibitor and speaker data available for the event and send you a CRM-ready file before the doors open.

Photo credits

Cover image: Photo by krakenimages on Unsplash
In-article image: Photo by Dylan Gillis on Unsplash

Sources

Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.