Forrester B2B Summit 2027 Guide: Phoenix Dates & Attendees

Forrester B2B Summit North America 2027 runs from 3 to 5 May in Phoenix. Forrester’s research-led event brings together B2B marketing, sales, product and customer success leaders to work on go-to-market strategy in the AI era.

Sessions draw on Forrester research and frameworks, and the audience is senior revenue leadership. This guide covers what to know and how sales-tech and marketing-tech vendors can reach the people who attend.

Forrester B2B Summit 2027 at a glance


Next edition	3-5 May 2027, Phoenix
Venue	Phoenix (2027; venue TBC)
City	Phoenix, AZ (2027); rotates
Typical month	April-May
Frequency	Annual
Attendance	~3,000
Exhibitors	~60 sponsors
Industry	B2B marketing, sales & go-to-market
Organizer	Forrester
Official website	forrester.com/event

B2B Summit in a nutshell

Forrester’s B2B Summit focuses on aligning marketing, sales, product and customer success. Sessions draw on Forrester research and frameworks (formerly SiriusDecisions), with awards for revenue-engine excellence.

The audience is senior B2B revenue leaders, a close match for sales-intelligence products.

Where and when to find B2B Summit

Rotates between US cities (Phoenix in 2027).

Does it change location? Yes, it rotates between US cities.

Presenter in front of a large screen at a conference. Photo by Teemu Paananen on Unsplash.

Who you’ll meet at B2B Summit

B2B CMOs and marketing leaders
Sales and revenue leaders
Product and customer leaders
Revenue operations

Few events put this many decision-makers in one place. Senior leaders attend to evaluate vendors and meet partners, which is exactly why pre-booked meetings work so well here.

Going to B2B Summit with a sales target? Start with the actual list of people who will be there. Enriched profiles, CRM-ready format, delivered before the show. Contact Prospector

Target industries at B2B Summit

B2B marketing strategy
ABM and demand
Sales enablement
Product marketing
Customer success
AI in go-to-market

Why B2B Summit matters for sales teams

The B2B Summit audience is exactly the group most revenue-tech vendors want to reach: CMOs, sales leaders, demand and ABM heads and RevOps teams at B2B companies. The event is smaller than the big conferences, which makes meetings easier to arrange.

For vendors, a list of attending companies and roles helps you plan focused conversations around the topics Forrester highlights, such as alignment between marketing and sales.

Who should attend B2B Summit?

Go if you sell to revenue, operations or technology leaders in this space and can commit to pre-show outreach. The audience is senior enough that a handful of good meetings can justify the whole trip.

Think twice if your product is early-stage or your sales cycle needs a long technical evaluation. You may get better returns from a smaller regional event first, and from following up with B2B Summit attendees after the show.

How much does B2B Summit cost?

Option	Price / details
Also good to know	Pricing on request / when 2027 registration opens; historically around $2,500-3,500
Typical cost	~$2,500-3,500 (confirm).

Prices change between editions and by registration date, so treat these as a guide and check forrester.com/event before you buy.

Does B2B Summit have an app?

Forrester provides an event app for registered attendees.

Event apps are built for attendees, not for sales teams. You can usually browse profiles one by one, but connection requests are capped, many profiles are half empty, and there is rarely an export button. That makes the app useful on site and frustrating for planning.

Is B2B Summit worth it?

Pros	Cons
Senior B2B revenue leaders	Pricing on request
Research-driven content	Smaller sponsor hall
Smaller, focused crowd

Getting meetings at B2B Summit

When	What to do
Early planning	Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile.
Pre-show outreach	Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits.
On site	Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions.
Post-show	Follow up fast, share what you promised, and keep the list for next year’s edition.

Forrester’s frameworks are well known to attendees. Framing your pitch in their language (for example, revenue engine or buyer journey) makes conversations easier.

Want this done for you? Send me the event and your ideal buyer profile. I’ll return an enriched B2B Summit list, ready for your outreach sequence. Contact me on Prospector

Frequently asked questions

When is Forrester B2B Summit 2027?

3-5 May 2027, Phoenix. Dates can shift, so confirm on the official website (forrester.com/event) before booking travel.

Where is B2B Summit held?

Rotates between US cities (Phoenix in 2027).

Does it move? Yes, it rotates between US cities.

How much does a B2B Summit ticket cost?

~$2,500-3,500 (confirm). See the pricing table above for pass types.

Who attends B2B Summit?

Mainly B2B CMOs and marketing leaders; sales and revenue leaders; product and customer leaders; revenue operations.

Can I get the B2B Summit attendee list?

Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about B2B Summit here.

Get the B2B Summit attendee list

Want a head start on B2B Summit? Reach out on the Prospector home page. I’ll scope the attendee, exhibitor and speaker data available for the event and send you a CRM-ready file before the doors open.

Photo credits

Cover image: Photo by Annie Spratt on Unsplash
In-article image: Photo by Teemu Paananen on Unsplash

Sources

Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.