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FHC Shanghai 2026: Imported Food and Hospitality Fair Guide

By Ilyas Kerbal,

Food exhibitor stand at an international food trade fair
Photo: Unknown author, CC BY 4.0, via Wikimedia Commons

FHC (Food & Hospitality China) is one of China’s most international food shows. Organised by Sinoexpo Informa Markets, the 2026 edition covered 200,000 m² with more than 3,000 exhibitors (500 from overseas) in 50+ international pavilions and over 180,000 professional buyers, with the EU as Region of Honour showcasing 220+ GI and organic specialities. FHC 2026 runs from 10 to 12 November at SNIEC. For food and drink exporters targeting China, the FHC attendee list is a must-have.

FHC at a glance
Industry Food & hospitality
City Shanghai, China
Venue Shanghai New International Expo Centre (SNIEC), Pudong
Dates November, 2026: 10–12 Nov
Frequency Annual
Moves between cities? No, always Shanghai
Typical scale ~60,000 attendees · ~1,500 exhibitors
Visitor ticket Free pass for pre-registered trade visitors
App / platform Online registration + hosted-buyer matchmaking
Official website fhcchina.com

Details checked in October 2026. Dates, prices and venues can change between editions, so confirm on the official FHC Shanghai website before you book travel.

Seven concurrent shows

FHC combines seven shows:

  • ProWine Shanghai for wine and spirits
  • Franchising
  • Canned food machinery
  • Salon du Chocolat
  • Fruit and vegetables
  • Gifts
  • GI agricultural brands

Bakery, coffee, meat, seafood and dairy are covered across the main halls.

Plaza and halls of the Shanghai New International Expo Centre

FHC fills SNIEC in Pudong every November. Photo: Weixi Zeng, CC BY-SA 3.0, via Wikimedia Commons.

Venue and dates

FHC is held every November at SNIEC in Pudong, Shanghai. The 2026 dates are 10–12 November. Pudong hotels get busy.

Who attends FHC

Visitor What they buy Who should target them
Chinese importers and distributors Imported food and drink Foreign exporters
Hotel, restaurant and catering buyers Foodservice products Foodservice suppliers
Retail and e-commerce buyers Premium imported ranges Brands
Franchise operators Concepts and supply Franchise brands, suppliers
Foreign exporters and pavilions Chinese buyers Importers, compliance consultants
Chefs and sommeliers Products Gourmet and wine brands

Want to know who will be at FHC Shanghai before you book flights? Tell me the event and the profile you sell to, and I’ll send back an enriched, CRM-ready list of attendees and exhibitors. Get in touch

Registration

There’s a free pass for trade visitors who pre-register online at fhcchina.com. A Hosted Buyer Programme is available; contact the organiser.

Matchmaking and data

Registration and hosted buyer matchmaking run through fhcchina.com. Exporters face two challenges at FHC: Chinese import rules (GACC registration and labelling) and a visitor base with many small distributors. Knowing which importers and buyers have the scale and category fit for you, and contacting them before November, makes the show far more productive.

Pros and cons

Pros

  • Very international, strong for exporters
  • Free trade pass
  • Seven shows in one
  • Hosted buyer programme
  • Access to Shanghai’s premium consumer market

Cons

  • China import regulations (GACC registration, labelling)
  • Overlaps with SIAL China and HOTELEX
  • Busy Pudong hotels
  • Buyers mostly speak Chinese
  • Many small distributors

Same buyers, several shows a year? I can track the FHC Shanghai audience alongside the other events on your calendar, so repeat prospects and new faces are easy to spot. Talk to me about FHC Shanghai

Preparing for FHC 2026

  1. Confirm GACC registration and labelling before you talk to buyers.
  2. Pre-register for the free trade pass.
  3. Target importers by category and city tier.
  4. Book meetings now; the show is in early November.
  5. Bring Chinese materials and RMB pricing.
  6. Plan follow-up before Chinese New Year orders.

FAQ

When is FHC Shanghai 2026?

From 10 to 12 November 2026 at SNIEC, Shanghai.

Is FHC free?

Yes, for trade visitors who pre-register online.

What shows are part of FHC?

Seven concurrent shows including ProWine Shanghai, Salon du Chocolat, franchising, canned food machinery, fruit and vegetables, gifts and GI agricultural brands.

Can I get the FHC attendee list?

There’s no exportable list. I can build an enriched list of exhibitors and buyer profiles before November.

Turn FHC Shanghai into booked meetings

A good list turns a FHC Shanghai trip from “let’s see who walks by” into a calendar of booked meetings. I build those lists for sales and business development teams: who is exhibiting, who is visiting, their roles, their companies and how to reach them, formatted for your CRM.

Request the FHC Shanghai attendee and exhibitor list

Sources

Photo credits