Forrester B2B Forum EMEA 2027 London: Guide & Attendee List

Forrester’s B2B event for EMEA, renamed B2B Forum EMEA in 2026, is an intimate conference for senior B2B marketing, sales, product, customer-success and revenue-operations leaders. The 2026 edition ran on 28 and 29 September in London, and the 2027 date is still to be confirmed. Around 1,000 senior B2B leaders attend (estimate).

It builds on Forrester research and frameworks (formerly SiriusDecisions), with analyst sessions and peer case studies. The 2026 theme, “Hello, GTM Singularity”, addressed the collapse of traditional go-to-market models.

Forrester B2B Forum EMEA at a glance

Detail	Information
Industry	B2B marketing & sales
Venue	London (venue per edition)
City and country	London, UK
Next edition	2027 edition TBC (2026 edition: 28–29 September, London)
Frequency	Annual
Does it move?	No. London, annual.
Scale	~1,000 senior B2B leaders (estimate)
Organiser	Forrester
Typical ticket price	~£1,500–2,500 (estimate); promo codes common
Event app / platform	Forrester event app
Website	forrester.com/event

What the forum covers

B2B marketing and demand generation
Sales and revenue operations
Product marketing
Customer success
Martech and sales tech

Where it takes place

London, every year (venue per edition).

Who attends

Audience	Interest	Relevance
CMOs and B2B marketing leaders	GTM strategy	Buyers of martech and services
Sales and revenue leaders (CROs, VPs Sales)	Pipeline and productivity	Buyers of sales tech and data
RevOps and marketing-ops managers	Systems and data	Evaluators
Product-marketing leaders	Positioning	Influencers
Forrester clients	Research	Mostly enterprise

It’s one of the most targeted events for anyone selling to B2B revenue leaders.

Conference audience during a keynote presentation

Conference audience during a keynote presentation. Photo: Chris McKenna, CC BY-SA 4.0, via Wikimedia Commons.

Selling to B2B revenue leaders? I build enriched lists of the companies and leaders around Forrester’s B2B Forum, covering speakers, sponsors and target accounts, with roles and LinkedIn data. The same service I offer for any event your buyers attend. Request your list.

Tickets

The base price was not public in the 2026 announcement. Historically it has been around £1,500–2,500 (estimate). Voucher codes are common, such as SUMMER10 for 10% off before 31 July 2026.

The Forrester event app

Forrester provides an event app for the agenda, analyst sessions and networking. With a small audience, every senior attendee counts, so pre-event research matters.

How to prospect the B2B Forum

List speakers and sponsors.
Identify CMOs, CROs and RevOps leaders at target accounts likely to attend.
Lead with a point of view on GTM change.
Book meetings around sessions. The small size makes networking easier.
Follow up with relevant research or benchmarks.

Pros and cons

Pros	Cons
Highly targeted B2B revenue audience	Small event, limited volume
Research-driven, practical content	Expensive per attendee
Easy networking	Mostly Forrester-client audience

Frequently asked questions

When is the Forrester B2B Forum EMEA 2027?

The 2027 date is to be confirmed. The 2026 edition ran on 28 and 29 September in London.

Is it the same as the Forrester B2B Summit?

Yes. Forrester renamed its B2B Summit EMEA to B2B Forum EMEA in 2026.

Who attends?

CMOs, CROs, VPs of Sales, RevOps, product-marketing and customer-success leaders.

Can I get an attendee list?

Attendee data is not published. An enriched list covers speakers, sponsors and target accounts.

Reach B2B revenue leaders

For an enriched list of B2B marketing and sales leaders, tell me about your target accounts on the Prospector home page.

Sources

Image credits

Cover image: Photo: Biswarup Ganguly, CC BY 3.0, via Wikimedia Commons. Audience during a keynote session at a business conference.
In-article image: Photo: Chris McKenna, CC BY-SA 4.0, via Wikimedia Commons. Conference audience during a keynote presentation.