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Cannes Lions 2027: Festival Guide, Passes & Attendee List

By Ilyas Kerbal,

Awards ceremony at the Cannes Lions festival
Marcin Cajzer, CC BY 2.0, via Wikimedia Commons

Cannes Lions is the world’s biggest festival of creativity in advertising and marketing. In 2026 it gathered 12,000+ attendees from 97 countries, including 350+ brands, 550 agencies and 700 journalists. The 2027 edition takes place in June 2027, usually in the third or fourth week.

Brand CMOs, agency leaders, ad-tech and martech platforms, media owners and creators come together. Much of the business happens at beach and yacht events hosted by platforms such as Google, Meta, Amazon and TikTok.

Cannes Lions 2027 at a glance

Detail Information
Industry Advertising & marketing
Venue Palais des Festivals, Cannes (plus beaches and yachts along the Croisette)
City and country Cannes, France
Next edition June 2027 (usually the third or fourth week of June)
Frequency Annual
Does it move? No. Always Cannes, annual.
Scale 12,000+ attendees from 97 countries; 350+ brands, 550 agencies, 700 journalists (2026)
Organiser LIONS
Typical ticket price Classic pass €4,465; Student €1,035; VIP €11,000+ (2026)
Event app / platform Cannes Lions app
Website canneslions.com

What Cannes Lions covers

  • Advertising agencies and creative
  • Brand marketing
  • Media, ad tech and martech
  • The creator economy and social platforms
  • PR, retail media and commerce

The awards drew about 27,000 entries in 2025, though entries dropped 25% in 2026.

Where it takes place

The Palais des Festivals and the Croisette in Cannes, plus beaches and yachts. LIONS also runs Dubai Lynx and other regional festivals.

Who attends Cannes Lions

Audience Interest Relevance
Brand CMOs and marketing leaders Ideas and partners Top buyers
Agency CEOs and creative directors Awards and clients Partners and buyers
Ad-tech and media sales teams Clients Sellers
Platforms and creators Partnerships Ecosystem
Press Coverage Visibility

Palais des Festivals in Cannes

Palais des Festivals in Cannes. Photo: Txllxt TxllxT, CC BY-SA 4.0, via Wikimedia Commons.

Going to Cannes to meet CMOs? I build enriched Cannes Lions lists covering speakers, brands, agencies and ad-tech players, with role, company size and LinkedIn data, so you book the right beach meetings. Request your Cannes Lions list.

Passes (2026)

Pass Price
Classic €4,465 (Palais, all talks, some beaches, closing party)
Student €1,035
VIP €11,000+
Award entry €850–1,285 per entry

The Cannes Lions app

The official app covers the programme, networking and awards schedule. Much of the real business happens off-programme at invite-only events, which no app covers.

How to prospect Cannes Lions

  1. List speakers and jurors. They are the most visible senior attendees.
  2. Map brands and agencies sending delegations.
  3. Identify CMOs and heads of media, brand and growth.
  4. Plan side-event invitations weeks in advance.
  5. Lead with a clear point of view. Creative leaders respond to ideas, not features.

Pros and cons

Pros Cons
Highest concentration of marketing decision-makers Extremely expensive
Great for martech and ad-tech networking Much business is off-programme
Global media attention Award entries dropped 25% in 2026

Frequently asked questions

When is Cannes Lions 2027?

In June 2027, usually in the third or fourth week.

How much does a Cannes Lions pass cost?

The 2026 Classic pass cost €4,465.

Who organises Cannes Lions?

LIONS.

Can I get a Cannes Lions attendee list?

Attendee data is not published. An enriched list covers speakers, brands, agencies and ad-tech players.

Plan your Cannes week

For an enriched Cannes Lions list, send me a request from the Prospector home page.

Sources

Image credits