Google Cloud Next 2027 Guide: Dates, Passes & Attendees
By Ilyas Kerbal,
Google Cloud Next 2027 is expected in Las Vegas in the spring; the 2026 edition ran from 22 to 24 April at Mandalay Bay and drew around 30,000 people. It is Google Cloud’s flagship event, focused on Gemini, AI agents, data platforms and security.
Developers, data teams, IT leaders and a large partner ecosystem attend keynotes, breakouts and labs. This guide covers the essentials and how vendors in data, AI and security can make the most of the event.
Google Cloud Next 2027 at a glance
| Next edition | Spring 2027, Las Vegas (dates to be announced; the 2026 edition ran 22-24 April at Mandalay Bay) |
| Venue | Mandalay Bay Convention Center |
| City | Las Vegas, Nevada, USA |
| Typical month | April |
| Frequency | Annual |
| Attendance | ~30,000 |
| Exhibitors | ~300 sponsors/partners |
| Industry | Cloud, AI, data & security |
| Organizer | Google Cloud |
| Official website | cloud.withgoogle.com/next |
About Google Cloud Next
Next is Google Cloud’s flagship event, focused heavily on Gemini, AI agents, data platforms and security. Customers, developers and partners attend keynotes, breakouts and hands-on labs, and partners showcase solutions in the expo.
Like other hyperscaler events, a big part of its value is partner-customer meetings and co-selling.
Where does Google Cloud Next take place?
Mandalay Bay Convention Center, Las Vegas.
Does it change location? No. Recent editions are in Las Vegas (earlier ones were in San Francisco).
Panel discussion on stage in a large auditorium. Photo by Product School on Unsplash.
Who attends Google Cloud Next?
- Developers, data engineers and architects
- IT and business leaders
- Google Cloud partners and SIs
- Startup founders
Budget holders are here, but they are spread across a large crowd that also includes engineers, partners and other vendors. The value comes from filtering the list down to the titles and companies that actually buy from you.
Skip the days of manual LinkedIn research. Tell me which roles you sell to and I’ll send a filtered, enriched Google Cloud Next attendee list you can load straight into your CRM. Request it here
Industries and niches covered
- Generative AI and Gemini
- Data analytics and BigQuery
- Security (incl. Mandiant)
- Infrastructure and Kubernetes
- Workspace and productivity
- Industry solutions
Why B2B teams should care about Google Cloud Next
Google Cloud customers and prospects come to Next to plan their AI and data roadmaps. Many of them are evaluating partners and tools that integrate with BigQuery, Vertex AI and Google Workspace.
For ISVs and service partners, that makes Next a strong co-selling opportunity. The attendees who matter most are data and AI leaders, architects and IT decision-makers at companies already invested in Google Cloud, and finding them in advance is what turns the event into pipeline.
Should you go to Google Cloud Next?
Go if your buyers work in cloud, data and AI and you can identify the specific companies you want to meet. The budget holders are there; the work is in finding them among a large crowd.
Think twice if you can’t staff a booth or meeting schedule properly. Without a target list, Google Cloud Next can turn into a lot of pleasant conversations and very little pipeline.
Passes and pricing
| Option | Price / details |
|---|---|
| Also good to know | General admission typically around $1,799; early pricing has been ~$999 |
| Also good to know | Partners and some customers receive complimentary passes |
| Typical cost | ~$1,000-1,800. |
Prices change between editions and by registration date, so treat these as a guide and check cloud.withgoogle.com/next before you buy.
Event app and digital platform
Google Cloud Next has an official event app/website with agenda builder and session reservations.
Event apps are built for attendees, not for sales teams. You can usually browse profiles one by one, but connection requests are capped, many profiles are half empty, and there is rarely an export button. That makes the app useful on site and frustrating for planning.
Google Cloud Next: strengths and weaknesses
| Pros | Cons |
|---|---|
| Concentrated AI and data buyers | Google-centric content |
| Strong partner co-selling | Pricey pass and Las Vegas hotels |
| Many partners/customers get complimentary passes | Sessions fill fast |
A pre-show prospecting plan for Google Cloud Next
| When | What to do |
|---|---|
| Early planning | Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile. |
| Pre-show outreach | Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits. |
| On site | Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions. |
| Post-show | Follow up fast, share what you promised, and keep the list for next year’s edition. |
Many partners and customers receive complimentary passes, so attendance includes plenty of technical staff. Filter your list toward director-level and above for meeting outreach.
The hard part of this plan is step one: the list. That’s exactly what I do. Get your Google Cloud Next attendee list and spend your time on the conversations instead.
Frequently asked questions
When is Google Cloud Next 2027?
Spring 2027, Las Vegas (dates to be announced; the 2026 edition ran 22-24 April at Mandalay Bay). Dates can shift, so confirm on the official website (cloud.withgoogle.com/next) before booking travel.
Where is Google Cloud Next held?
Mandalay Bay Convention Center, Las Vegas.
Does it move? No. Recent editions are in Las Vegas (earlier ones were in San Francisco).
How much does a Google Cloud Next ticket cost?
~$1,000-1,800. See the pricing table above for pass types.
Who attends Google Cloud Next?
Mainly developers, data engineers and architects; IT and business leaders; google Cloud partners and SIs; startup founders.
Can I get the Google Cloud Next attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Google Cloud Next here.
Get the Google Cloud Next attendee list
Planning for Google Cloud Next? Send me a message on Prospector. Tell me who you sell to, and I’ll come back with what the attendee and exhibitor data looks like for this event.
Related event guides
- AWS re:Invent 2026 Guide: Dates, Pass Price & Attendees
- Microsoft Ignite 2026 Guide: Dates, Pass Prices & Attendees
- Data + AI Summit 2027 Guide: Dates, Passes & Attendees
Photo credits
- Cover image: Photo by Kevin Ache on Unsplash
- In-article image: Photo by Product School on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.