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IBC 2027 Amsterdam: Media Tech Show Guide & Attendee List

By Ilyas Kerbal,

IBC exhibition at RAI Amsterdam
Hens Zimmerman, CC BY 2.0, via Wikimedia Commons

IBC is the leading show for media, entertainment and broadcast technology. It runs every September at RAI Amsterdam across 14 halls. The 2026 edition, held from 11 to 14 September, drew more than 41,000 attendees, with around 1,300 exhibitors (estimate). The next edition is in September 2027.

Broadcasters, streamers, production companies and media-tech vendors use IBC to see new workflows and sign deals. Registration for the exhibition is free, so the audience is large and technical.

IBC at a glance

Detail Information
Industry Broadcast / media tech
Venue RAI Amsterdam (14 halls)
City and country Amsterdam, Netherlands
Next edition September 2027 (2026 edition: 11–14 September)
Frequency Annual
Does it move? No. Always Amsterdam, annual.
Scale 41,000+ attendees (2026); ~1,300 exhibitors (estimate)
Organiser IBC (owned by industry bodies including IET, SMPTE, RTS, IABM and others)
Typical ticket price Free visitor registration; conference pass paid
Event app / platform IBC app (planner, maps, meetings)
Website show.ibc.org

What IBC covers

  • Broadcast and live-production equipment
  • Streaming, OTT and cloud media
  • AI for content and media
  • Ad tech and monetisation
  • Post-production, audio and immersive media

A paid conference runs alongside the exhibition.

Where it takes place

IBC is always at RAI Amsterdam. Amsterdam hotels are expensive in IBC week, so book early.

Who attends IBC

Audience Interest Relevance
Broadcasters and streaming platforms Workflows and infrastructure Main buyers
Production and post-production companies Equipment and tools Buyers
Media CTOs and engineers Architecture Technical decision-makers
Systems integrators Partners Channel
Ad sales and monetisation teams Ad tech Revenue buyers

Broadcast technology stands at IBC Amsterdam

Broadcast technology stands at IBC Amsterdam. Photo: FaceMePLS from The Hague, The Netherlands, CC BY 2.0, via Wikimedia Commons.

Exhibiting at IBC? I build enriched IBC exhibitor and visitor lists, covering broadcasters, streamers, integrators and production houses, with roles, company size and LinkedIn. CRM-ready before Amsterdam. Request your IBC list.

Registration

Exhibition registration is free and gives access to all 14 halls. Conference passes are paid (around €1,000+, estimate).

The IBC app

The IBC app and online platform offer a personal planner, exhibitor search, maps and meetings. Good for visitors. For exhibitors, the key buyers (broadcast CTOs and engineering heads) are not available as an exportable list.

How to prospect IBC

  1. Segment exhibitors into live production, streaming, cloud, AI and ad tech.
  2. List broadcasters and streamers in your markets.
  3. Identify CTOs, heads of engineering and operations.
  4. Target systems integrators who resell and implement.
  5. Book meetings early. The halls are big and technical teams have tight schedules.

Pros and cons

Pros Cons
Free exhibition access Attendance below pre-2020 peak
Global media-tech audience Amsterdam hotels are expensive
Strong technical decision-makers Consolidating broadcast market

Frequently asked questions

When is IBC 2027?

In September 2027 at RAI Amsterdam. The 2026 edition ran from 11 to 14 September.

Is IBC free?

Exhibition registration is free. Conference passes are paid.

How many people attend IBC?

More than 41,000 attendees came in 2026.

Can I get the IBC exhibitor list?

The app lists exhibitors without exportable contacts. An enriched list adds decision-makers and company data.

Plan for IBC 2027

Media-tech budgets are often set around IBC. For an enriched list, reach out via the Prospector home page.

Sources

Image credits