IPPE 2027 Guide: Atlanta Dates, Registration & Attendees
By Ilyas Kerbal,
IPPE 2027 runs from 26 to 28 January at the Georgia World Congress Center in Atlanta. The International Production & Processing Expo brings together the poultry, meat and feed industries, with more than 1,300 exhibitors on over 631,000 square feet and a large international audience.
Processing equipment, feed milling, animal health, food safety and packaging are all on show. This guide covers registration, the audience and how suppliers can reach the processors and producers who buy.
IPPE 2027 at a glance
| Next edition | 26-28 January 2027 |
| Venue | Georgia World Congress Center |
| City | Atlanta, Georgia, USA |
| Typical month | January |
| Frequency | Annual |
| Attendance | ~32,000 attendees, with a large international contingent |
| Exhibitors | 1,300+ exhibitors on 631,000+ sq ft |
| Industry | Poultry, meat & animal feed production and processing |
| Organizer | U.S. Poultry & Egg Association, American Feed Industry Association and Meat Institute |
| Official website | ippexpo.org |
What is IPPE?
IPPE combines three industries (poultry, meat and feed) in one show. It covers the full chain from feed milling and animal health to processing, packaging and food safety.
A large international audience attends, and education programs cover processing technology, food safety, animal welfare and markets.
Where does IPPE take place?
Georgia World Congress Center, Atlanta.
Does it change location? No. Atlanta every January.
Flock of hens near a farm wall. Photo by Brooke Cagle on Unsplash.
Who attends IPPE?
- Poultry, meat and feed producers
- Plant managers and engineers
- Food-safety and QA leaders
- Growers
- International buyers
The crowd is large and mixed. That is great for brand awareness, but for pipeline you need to know in advance which companies and roles to prioritise.
Skip the days of manual LinkedIn research. Tell me which roles you sell to and I’ll send a filtered, enriched IPPE attendee list you can load straight into your CRM. Request it here
Industries and niches covered
- Poultry and egg production
- Meat processing equipment
- Feed milling and ingredients
- Animal health
- Food safety and sanitation
- Packaging and automation
- Rendering and sustainability
What IPPE means for B2B sellers
Protein production is a concentrated industry where a relatively small number of large processors account for much of the volume. IPPE is the place where their plant managers, engineers and food-safety leaders gather each year.
For equipment, automation, sanitation and software vendors, the attendee list is most useful when filtered toward integrated processors and large producers. Those accounts justify the effort of pre-booked meetings far more than small growers.
Is IPPE right for your team?
Best for: companies whose customers are the operators, dealers and distributors that IPPE attracts, and who want to see a whole industry in one place.
Less ideal for: enterprise software vendors targeting C-level buyers only. The crowd at IPPE is broad, so the attendee list has to be filtered hard before outreach.
Passes and pricing
| Option | Price / details |
|---|---|
| Also good to know | Standard attendee registration on ippexpo.org (historically modest, under ~$100 in advance) |
| Poultry growers | special $5 onsite registration (US residents) |
| Typical cost | Under ~$100 for most attendees (confirm on site). |
Prices change between editions and by registration date, so treat these as a guide and check ippexpo.org before you buy.
Event app and digital platform
IPPE publishes a show directory and floor plan online; check ippexpo.org for an app.
If you plan to prospect through the event app, expect friction: limited search filters, caps on messages and connection requests, and no way to get the data into your CRM. It helps on the day, but it is not a target list.
Is IPPE worth it?
| Pros | Cons |
|---|---|
| Unique concentration of protein-industry decision-makers | Narrow vertical |
| Strong international attendance | January timing |
| Affordable registration | Mostly equipment-driven |
A pre-show prospecting plan for IPPE
| When | What to do |
|---|---|
| 2 months out | Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered. |
| 1 month out | Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask. |
| Final week | Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts. |
| After the event | Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM. |
IPPE offers a special $5 onsite rate for poultry growers, so the floor will include many small producers. Use your list to separate them from processor and integrator staff before the show.
Pre-booked meetings beat booth traffic. If you want a clean, segmented IPPE list to work from, reach out on Prospector and tell me who you want to meet.
Frequently asked questions
When is IPPE 2027?
26-28 January 2027. Dates can shift, so confirm on the official website (ippexpo.org) before booking travel.
Where is IPPE held?
Georgia World Congress Center, Atlanta.
Does it move? No. Atlanta every January.
How much does a IPPE ticket cost?
Under ~$100 for most attendees (confirm on site). See the pricing table above for pass types.
Who attends IPPE?
Mainly poultry, meat and feed producers; plant managers and engineers; food-safety and QA leaders; growers.
Can I get the IPPE attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about IPPE here.
Get the IPPE attendee list
Want a head start on IPPE? Reach out on the Prospector home page. I’ll scope the attendee, exhibitor and speaker data available for the event and send you a CRM-ready file before the doors open.
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Photo credits
- Cover image: Photo by Ben Moreland on Unsplash
- In-article image: Photo by Brooke Cagle on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.