World Ag Expo 2027 Guide: Dates, Tickets & Who Attends
By Ilyas Kerbal,
World Ag Expo 2027 returns to the International Agri-Center in Tulare, California, in February. It is the world’s largest annual outdoor agricultural show, with around 1,200 to 1,400 exhibitors and roughly 100,000 visitors, many of them from abroad.
The show reflects California’s very diverse agriculture: dairy, tree nuts, fruit, vegetables and cotton, plus the water, labor and technology challenges that come with them. Here is a practical guide to dates, tickets and the audience, with a focus on finding real buyers in a large, mixed crowd.
World Ag Expo 2027 at a glance
| Next edition | February 2027 (2026 edition: 10-12 Feb) |
| Venue | International Agri-Center |
| City | Tulare, California, USA |
| Typical month | February |
| Frequency | Annual |
| Attendance | ~100,000 visitors from dozens of countries |
| Exhibitors | ~1,200-1,400 exhibitors; ~80% outdoors on 2.6 million sq ft |
| Industry | Agriculture, farm equipment & agribusiness |
| Organizer | International Agri-Center (non-profit) |
| Official website | worldagexpo.com |
What is World Ag Expo?
World Ag Expo turns the International Agri-Center in Tulare into a temporary city of farm equipment, irrigation systems, dairy technology and agribusiness services. It serves California’s highly diverse agriculture (dairy, nuts, fruit, vegetables, cotton) and draws a large international contingent.
Most exhibits are outdoors, so heavy equipment can be shown at full scale. Free seminars cover water, labor, technology and markets, and an international business center hosts foreign delegations.
Where and when to find World Ag Expo
International Agri-Center, 4500 S. Laspina St., Tulare, CA, in the San Joaquin Valley, between Fresno and Bakersfield.
Does it change location? No. Always held at the International Agri-Center in Tulare.
Green and yellow tractor. Photo by Chad Stembridge on Unsplash.
Who you’ll meet at World Ag Expo
- Growers and dairy producers
- Farm managers and ag labor contractors
- Equipment dealers
- International buyers and trade delegations
- Ag students and the farming public
The crowd is large and mixed. That is great for brand awareness, but for pipeline you need to know in advance which companies and roles to prioritise.
Going to World Ag Expo with a sales target? Start with the actual list of people who will be there. Enriched profiles, CRM-ready format, delivered before the show. Contact Prospector
Industries and niches covered
- Dairy and livestock technology
- Irrigation and water management
- Specialty crops: tree nuts, fruit, vegetables
- Tractors and harvest equipment
- Ag-tech: drones, automation, sensors
- Agribusiness services, finance and insurance
What World Ag Expo means for B2B sellers
Western growers and dairy operators run large, technology-heavy operations, and they buy irrigation systems, automation, sensors and equipment at scale. World Ag Expo is where many of them compare options in person.
International delegations add another layer. Buyers from Latin America, Asia and Europe use the show to meet US suppliers. For ag-tech and equipment companies, knowing which large farms, dairies and foreign delegations are attending helps you plan the few meetings that can make the trip worthwhile.
Should you go to World Ag Expo?
Go if you sell into agriculture and want face time with operators, dealers or distributors you can’t easily reach online. The show is excellent for relationships and market intelligence.
Think twice if you need senior corporate buyers only. Many World Ag Expo visitors are hands-on operators, so plan for filtering and don’t judge success purely by badge scans.
World Ag Expo ticket prices
| Option | Price / details |
|---|---|
| Adult ticket | $20 (+$1 online fee) |
| Children 6 and under | free |
| Parking | historically free |
| Typical cost | About $20 per day. |
Prices change between editions and by registration date, so treat these as a guide and check worldagexpo.com before you buy.
The World Ag Expo app and platform
Yes, the official World Ag Expo app lists exhibitors, seminars and food booths and lets visitors add events to their calendar.
From a sales point of view, the app’s main limitation is access. You see the people who chose to be visible, you can’t pull them into your CRM, and once the event ends the data usually disappears with it.
World Ag Expo: strengths and weaknesses
| Pros | Cons |
|---|---|
| Unique showcase for Western US and specialty-crop agriculture | Outdoors in February, weather can affect the experience |
| Strong international buyer presence | Remote location with limited nearby hotels |
| Large outdoor demo space | Mixed audience including the public |
| Low entry cost | Less relevant outside agriculture |
A pre-show prospecting plan for World Ag Expo
| When | What to do |
|---|---|
| Early planning | Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile. |
| Pre-show outreach | Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits. |
| On site | Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions. |
| Post-show | Follow up fast, share what you promised, and keep the list for next year’s edition. |
Most exhibits are outdoors, and February weather in the Central Valley can change quickly. Agree on a fixed meeting point with your prospects, such as a seminar room or the international business center, instead of ‘meet me at the booth’.
The hard part of this plan is step one: the list. That’s exactly what I do. Get your World Ag Expo attendee list and spend your time on the conversations instead.
Frequently asked questions
When is World Ag Expo 2027?
February 2027 (2026 edition: 10-12 Feb). Dates can shift, so confirm on the official website (worldagexpo.com) before booking travel.
Where is World Ag Expo held?
International Agri-Center, 4500 S. Laspina St., Tulare, CA, in the San Joaquin Valley, between Fresno and Bakersfield.
Does it move? No. Always held at the International Agri-Center in Tulare.
How much does a World Ag Expo ticket cost?
About $20 per day. See the pricing table above for pass types.
Who attends World Ag Expo?
Mainly growers and dairy producers; farm managers and ag labor contractors; equipment dealers; international buyers and trade delegations.
Can I get the World Ag Expo attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about World Ag Expo here.
Get the World Ag Expo attendee list
If World Ag Expo is on your calendar, the best time to build your target list is now, while there is still time to book meetings. Contact me on Prospector with the event, your target roles and your CRM, and I’ll tell you what I can deliver and how fast.
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- National Farm Machinery Show 2027: Dates, Costs & Attendees
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Photo credits
- Cover image: Photo by Tom De Decker on Unsplash
- In-article image: Photo by Chad Stembridge on Unsplash
Sources
- Official website: worldagexpo.com
- AgProud - World Ag Expo 2026: know before you go
- World Ag Expo - Attendees
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.