it-sa 2026 Nuremberg: Cybersecurity Expo Guide & Attendee List
By Ilyas Kerbal,
it-sa Expo&Congress is Europe’s largest IT-security trade fair and congress. In 2025 it hosted 28,267 trade visitors (up 9%) from 64 countries and 993 exhibitors in five halls. The 2026 edition runs from 27 to 29 October 2026 at NürnbergMesse, with Congress@it-sa from 26 to 29 October.
It is the leading cybersecurity show for the German-speaking market, and regulations such as NIS2 and DORA keep demand high.
it-sa 2026 at a glance
| Detail | Information |
|---|---|
| Industry | Cybersecurity |
| Venue | NürnbergMesse (Exhibition Centre Nuremberg) |
| City and country | Nuremberg, Germany |
| Next edition | 27–29 October 2026 (Congress@it-sa 26–29 October) |
| Frequency | Annual |
| Does it move? | No. Always Nuremberg, annual. |
| Scale | 28,267 trade visitors (+9%) from 64 countries; 993 exhibitors in 5 halls (2025) |
| Organiser | NürnbergMesse |
| Typical ticket price | ~€50–60/day (estimate); exhibitor voucher codes common |
| Event app / platform | it-sa 365 year-round platform (free) + app |
| Website | itsa365.de |
What it-sa covers
- Network, endpoint and cloud security
- Identity and access management
- Security operations (SOC, SIEM, XDR)
- OT and critical-infrastructure security
- Compliance (NIS2, DORA, GDPR)
- Managed security services
The federal security agency (BSI) is closely involved.
Where it takes place
NürnbergMesse, every year. NürnbergMesse runs it-sa spin-offs abroad, such as it-sa India.
Who attends it-sa
| Audience | Interest | Relevance |
|---|---|---|
| CISOs and IT-security managers | Tools and services | Main buyers |
| IT directors and administrators | Operations | Influencers |
| Public-sector and critical-infrastructure IT | Compliance | Public budgets |
| MSSPs and resellers | Partners | Channel |
| Compliance and data-protection officers | Regulation | Stakeholders |
Visitors arriving at it-sa in Nuremberg. Photo: Ordercrazy, CC0, via Wikimedia Commons.
Exhibiting at it-sa 2026? I build enriched it-sa exhibitor and visitor lists with company size, industry, role and LinkedIn data, focused on CISOs and IT-security decision-makers in DACH. Request your it-sa list.
Tickets
Past day tickets were around €50–60 (estimate), and many exhibitors offer free voucher codes.
it-sa 365 and the event app
it-sa 365 is a free year-round platform with talks, events, expert exchanges and company profiles, plus an event app for the show. Useful for content, but there is no exportable list of the security leaders attending.
How to prospect it-sa
- Segment your targets by sector, size and regulatory pressure (NIS2, DORA).
- Identify CISOs and heads of IT security in DACH.
- Map MSSPs and resellers for channel partnerships.
- Write in German for domestic accounts.
- Stand out in a crowded vendor field with sector-specific use cases.
Pros and cons
| Pros | Cons |
|---|---|
| Best access to DACH security buyers | Mostly German-speaking audience |
| Annual and growing | Very crowded vendor landscape |
| Regulation-driven demand | Nuremberg hotel capacity |
Frequently asked questions
When is it-sa 2026?
From 27 to 29 October 2026 at NürnbergMesse, with Congress@it-sa from 26 to 29 October.
How many visitors attend it-sa?
28,267 trade visitors attended in 2025.
Who organises it-sa?
NürnbergMesse.
Can I get the it-sa exhibitor list?
The platform lists exhibitors without exportable contacts. An enriched list adds decision-makers and company data.
it-sa is weeks away
For an enriched list of DACH security buyers, tell me about your target accounts on the Prospector home page.
Related event guides
- Infosecurity Europe 2027 London: Guide & Attendee List
- SPS 2026 Nuremberg: Automation Fair Guide & Attendee List
- Tech Show London 2027: Enterprise IT Expo Guide & Attendee List
Sources
Image credits
- Cover image: Photo: Ordercrazy, CC0, via Wikimedia Commons. Entrance to it-sa at NürnbergMesse.
- In-article image: Photo: Ordercrazy, CC0, via Wikimedia Commons. Visitors arriving at it-sa in Nuremberg.
