SPS 2026 Nuremberg: Automation Fair Guide & Attendee List
By Ilyas Kerbal,
SPS (Smart Production Solutions) is Europe’s leading exhibition for smart and digital automation. It takes place every November at the Exhibition Centre Nuremberg, and the 2026 edition runs from 24 to 26 November 2026. Around 1,100 exhibitors and 50,000 visitors attend (estimate).
Siemens, Beckhoff, Phoenix Contact, Rockwell, B&R and many others exhibit. The audience is engineering-heavy, so for vendors of components, software and services, SPS is a direct line to the people who design and run automated production.
SPS 2026 at a glance
| Detail | Information |
|---|---|
| Industry | Industrial automation |
| Venue | NürnbergMesse (Exhibition Centre Nuremberg) |
| City and country | Nuremberg, Germany |
| Next edition | 24–26 November 2026 |
| Frequency | Annual |
| Does it move? | No. Always Nuremberg, annual. |
| Scale | ~1,100+ exhibitors; ~50,000 visitors (estimate) |
| Organiser | Mesago Messe Frankfurt |
| Typical ticket price | Day-Pass €50.50 early / €60.50; 3-day Expo-Pass €94/€99 (online only) |
| Event app / platform | SPS app (ticket, exhibitor search) |
| Website | sps-exhibition.com |
What SPS covers
- Control technology and PLCs
- Drive systems and motion control
- Sensors and industrial communication
- Industrial software, AI and edge computing
- Robotics and mechatronics
Factory automation and industrial AI are the dominant themes.
Where it takes place
SPS is held every year at NürnbergMesse. Mesago also runs SPS Italia in Parma as a separate event.
Who attends SPS
| Audience | Interest | Relevance |
|---|---|---|
| Automation engineers and system integrators | Components and platforms | Core buyers and influencers |
| Machine builders | Controls, drives, sensors | OEM accounts |
| Plant and production managers | Productivity | Budget owners |
| Electrical components purchasing | Supply | Procurement |
The audience is mostly German and DACH, with strong Mittelstand presence.
NürnbergMesse exhibition centre in Nuremberg. Photo: Aarp65, CC BY-SA 3.0, via Wikimedia Commons.
Exhibiting at SPS 2026? I build enriched SPS exhibitor and visitor lists with company size, industry, role and LinkedIn data, ready for your CRM. Reach machine builders and integrators before November. Request your SPS list.
Ticket prices (2026, online only, incl. VAT)
| Pass | Early bird | Regular |
|---|---|---|
| Day-Pass (with info service) | €50.50 | €60.50 |
| Expo-Pass, 3 days | €94 | €99 |
| Premium-Pass (limited to 200) | €191 | €211 |
Without the info-service opt-in, prices are higher (for example, a Day-Pass costs €66 or €79). Students pay €11. Exhibitor invitation codes can be redeemed in the ticket shop.
The SPS app
The SPS app holds your ticket and the exhibitor directory. It is practical for visitors. For outbound sales, there is no attendee data or export.
How to prospect SPS
- Map exhibitors by technology to see competitors and partners.
- List machine builders and integrators in Germany, Austria and Switzerland.
- Identify engineering heads and managing directors. Many Mittelstand firms decide at the top.
- Prepare German-language outreach for DACH accounts.
- Book meetings early. Three days fill quickly.
Pros and cons
| Pros | Cons |
|---|---|
| Annual and focused on automation | Mostly German and DACH audience |
| High technical density | Only three days |
| Clear pricing and voucher culture | Online-only ticket sales |
Frequently asked questions
When is SPS 2026?
From 24 to 26 November 2026 at the Exhibition Centre Nuremberg.
How much is an SPS ticket?
A Day-Pass with info service costs €50.50 early bird or €60.50 regular.
Who organises SPS?
Mesago Messe Frankfurt.
Can I get the SPS exhibitor list?
The app lists exhibitors without exportable contacts. An enriched list adds decision-makers and company data.
SPS is coming up
Late November is close. For an enriched list of SPS exhibitors and automation buyers, ask for a quote on the Prospector home page.
Related event guides
- Hannover Messe 2027: Industrial Tech Fair & Attendee List
- embedded world 2027 Nuremberg: Guide & Attendee List
- it-sa 2026 Nuremberg: Cybersecurity Expo Guide & Attendee List
Sources
Image credits
- Cover image: Photo: Thomas Geiger, CC BY-SA 3.0 de, via Wikimedia Commons. Exhibition hall at NürnbergMesse, home of SPS.
- In-article image: Photo: Aarp65, CC BY-SA 3.0, via Wikimedia Commons. NürnbergMesse exhibition centre in Nuremberg.
