NADA Show 2027 Orlando Guide: Dates, Fees & Attendees
By Ilyas Kerbal,
NADA Show 2027 runs from 17 to 20 February at the Orange County Convention Center West Concourse in Orlando, with the expo open from Thursday to Saturday. It is the National Automobile Dealers Association’s annual convention and the main event for franchised new-car and truck dealers in the US.
Dealer principals, general managers and department heads come to learn, meet their OEMs and choose vendors for DMS, CRM, digital retail, F&I and marketing. This guide covers fees, the audience and how dealer-tech vendors can fill their calendars.
NADA Show 2027 at a glance
| Next edition | 17-20 February 2027, Orlando (expo Thu-Sat) |
| Venue | Orange County Convention Center, West Concourse (2027) |
| City | Orlando, Florida (2027); rotates |
| Typical month | January-February |
| Frequency | Annual |
| Attendance | ~24,000 |
| Exhibitors | ~550 exhibitors |
| Industry | Automotive retail & dealer technology |
| Organizer | National Automobile Dealers Association (NADA) with ATD |
| Official website | nada.org/nada-show |
What is NADA Show?
NADA Show is the main event for US franchised new-car and truck dealers. Dealer principals, general managers and department heads come to learn, meet OEMs and choose vendors for DMS, CRM, digital retailing, F&I, marketing, fixed-ops and EV services.
It is not open to the public, and OEM franchise meetings are a central part of the week.
Where does NADA Show take place?
2027: Orange County Convention Center, Orlando. Recent editions have been in Las Vegas, New Orleans, Dallas and Orlando.
Does it change location? Yes, it rotates between US cities (Las Vegas, New Orleans, Orlando and others).
Hand holding a new car key. Photo by Ivan Kazlouskij on Unsplash.
Who attends NADA Show?
- Dealer principals and owners
- General managers
- Sales, F&I, fixed-ops and marketing leaders
- OEM representatives
- Allied industry vendors
Budget holders are here, but they are spread across a large crowd that also includes engineers, partners and other vendors. The value comes from filtering the list down to the titles and companies that actually buy from you.
Want to know who will be at NADA Show before you book a single meeting? Prospector pulls attendee, exhibitor and speaker data from the event app and website, cleans it and sends it to you ready for HubSpot, Salesforce or Pipedrive. Get in touch for the NADA Show list
Target industries at NADA Show
- Dealer management systems and CRM
- Digital retailing and e-commerce
- F&I products
- Marketing and lead generation
- Fixed ops and service
- EV sales and charging
- Inventory and used-car tech
Why NADA Show matters for sales teams
Dealer groups make technology decisions that cover many rooftops at once, so a single meeting with the right group can be worth a lot. NADA is where dealer principals and GMs are most open to those conversations.
The vendor market is crowded, though, and dealers get pitched constantly. Vendors who know which dealer groups are attending, and who is coming from each, can send specific, relevant invitations instead of generic ones.
Should you go to NADA Show?
Best for: vendors with a defined segment in automotive retail who are ready to filter the attendee base by role and company size.
Less ideal for: teams expecting qualified leads to come to them. At NADA Show, the useful meetings are almost always arranged before the show opens.
Passes and pricing
| Option | Price / details |
|---|---|
| Member dealers/managers | $709 early → $809 (after 2 Oct) → $909 (after 11 Dec) → $1,009 onsite |
| Also good to know | Non-member, OEM, international and Allied Industry rates are higher; Allied Industry pays +$210 for education |
| Typical cost | ~$700-1,000 for dealers; more for vendors. |
Prices change between editions and by registration date, so treat these as a guide and check nada.org/nada-show before you buy.
Does NADA Show have an app?
NADA Show 2027 app (released January 2027): save sessions, organize meetings, exhibitor info, venue navigation; MySchedule planner from early December.
From a sales point of view, the app’s main limitation is access. You see the people who chose to be visible, you can’t pull them into your CRM, and once the event ends the data usually disappears with it.
NADA Show: strengths and weaknesses
| Pros | Cons |
|---|---|
| Decision-making dealers in one place | Expensive for allied industry |
| Very sales-friendly vendor environment | Rotating cities |
| Dealer groups buy multi-rooftop solutions | Competitive vendor field |
A pre-show prospecting plan for NADA Show
| When | What to do |
|---|---|
| 2 months out | Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered. |
| 1 month out | Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask. |
| Final week | Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts. |
| After the event | Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM. |
OEM franchise meetings take up a lot of dealers’ time during NADA. Ask prospects about their OEM schedule early and book around it.
No export button in the event app? I deal with that part. Ask for the NADA Show list with names, titles, companies and LinkedIn profiles in one file.
Frequently asked questions
When is NADA Show 2027?
17-20 February 2027, Orlando (expo Thu-Sat). Dates can shift, so confirm on the official website (nada.org/nada-show) before booking travel.
Where is NADA Show held?
2027: Orange County Convention Center, Orlando. Recent editions have been in Las Vegas, New Orleans, Dallas and Orlando.
Does it move? Yes, it rotates between US cities (Las Vegas, New Orleans, Orlando and others).
How much does a NADA Show ticket cost?
~$700-1,000 for dealers; more for vendors. See the pricing table above for pass types.
Who attends NADA Show?
Mainly dealer principals and owners; general managers; sales, F&I, fixed-ops and marketing leaders; OEM representatives.
Can I get the NADA Show attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about NADA Show here.
Get the NADA Show attendee list
Whether you are exhibiting or walking the floor at NADA Show, the teams that win are the ones who arrive with meetings already booked. Get in touch through Prospector and I’ll put together the attendee list for your event.
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Photo credits
- Cover image: Photo by Ivan Kazlouskij on Unsplash
- In-article image: Photo by Ivan Kazlouskij on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.