Work Truck Week 2027 Guide: Indianapolis Dates & Attendees
By Ilyas Kerbal,
Work Truck Week 2027 runs from 9 to 12 March at the Indiana Convention Center in Indianapolis. Organised by NTEA, it bills itself as North America’s largest work truck event; the 2026 edition counted 15,646 verified commercial vehicle professionals from 29 countries.
Chassis, truck bodies, equipment, upfitting, electrification and fleet software are all covered, and the new Future Truck Summit joins the programme in 2027. This guide covers what to know and how vendors can reach fleet buyers.
Work Truck Week 2027 at a glance
| Next edition | 9-12 March 2027 |
| Venue | Indiana Convention Center |
| City | Indianapolis, Indiana, USA |
| Typical month | March |
| Frequency | Annual |
| Attendance | 15,646 verified attendees from 29 countries (2026) |
| Exhibitors | ~500 exhibitors |
| Industry | Commercial vehicles, work trucks & fleet |
| Organizer | NTEA - The Association for the Work Truck Industry |
| Official website | worktruckweek.com |
Work Truck Week in a nutshell
Work Truck Week covers the vocational truck industry: chassis manufacturers, bodies and equipment, upfitters, telematics and fleet software. Fleet managers and dealers come to see new trucks and equipment, and the Green Truck Summit/Future Truck Summit covers electrification and new technology.
Where does Work Truck Week take place?
Indiana Convention Center, Indianapolis.
Does it change location? No. Indianapolis every March.
Black semi-trailer truck. Photo by Jahongir ismoilov on Unsplash.
Who you’ll meet at Work Truck Week
- Fleet managers
- Truck dealers
- Upfitters and body builders
- Manufacturers
- Municipal and utility fleets
Many visitors are operators, dealers or practitioners rather than corporate buyers, so not every badge is a lead. A filtered attendee list helps you find the distributors, chains and larger companies worth talking to.
Exhibiting or attending Work Truck Week? I can deliver the Work Truck Week attendee and exhibitor list, enriched with job titles, company size, industry and LinkedIn profiles, as a CRM-ready file before the event starts. Ask for your Work Truck Week list on Prospector
Target industries at Work Truck Week
- Truck bodies and equipment
- Chassis and powertrains
- Electrification and alternative fuels
- Telematics and fleet software
- Upfitting
- Safety
The sales opportunity at Work Truck Week
Work truck purchases involve fleet managers, truck dealers, upfitters and body builders. Work Truck Week is where they meet manufacturers and compare options for the year ahead.
For vendors, the most valuable attendees are fleet managers at utilities, municipalities, telecoms and service companies, plus commercial truck dealers. A list filtered by fleet size and sector helps you focus on buyers with real volume.
Should you go to Work Truck Week?
Best for: companies whose customers are the operators, dealers and distributors that Work Truck Week attracts, and who want to see a whole industry in one place.
Less ideal for: enterprise software vendors targeting C-level buyers only. The crowd at Work Truck Week is broad, so the attendee list has to be filtered hard before outreach.
Passes and pricing
| Option | Price / details |
|---|---|
| Also good to know | Registration details at worktruckweek.com; expo-only passes historically low cost |
| Typical cost | Low hundreds or less for expo access. |
Prices change between editions and by registration date, so treat these as a guide and check worktruckweek.com before you buy.
Does Work Truck Week have an app?
NTEA has offered a Work Truck Week app in past editions.
The official app is good for finding a booth or a session. It is much less useful for prospecting: data is thin, you can’t export it, and messaging limits stop you from reaching more than a handful of people a day.
Is Work Truck Week worth it?
| Pros | Cons |
|---|---|
| Fleet buyers in one place | Niche |
| Very focused vertical | Mid-size show |
| Strong electrification content |
How to prospect at Work Truck Week
| When | What to do |
|---|---|
| Early planning | Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile. |
| Pre-show outreach | Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits. |
| On site | Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions. |
| Post-show | Follow up fast, share what you promised, and keep the list for next year’s edition. |
Electrification is a big theme for municipal and utility fleets. If your product supports it, highlight that in outreach to those segments specifically.
Already exhibiting at several shows this year? I can track the same buyers across events so nobody falls through the cracks. Talk to me about Work Truck Week and your other shows.
Frequently asked questions
When is Work Truck Week 2027?
9-12 March 2027. Dates can shift, so confirm on the official website (worktruckweek.com) before booking travel.
Where is Work Truck Week held?
Indiana Convention Center, Indianapolis.
Does it move? No. Indianapolis every March.
How much does a Work Truck Week ticket cost?
Low hundreds or less for expo access. See the pricing table above for pass types.
Who attends Work Truck Week?
Mainly fleet managers; truck dealers; upfitters and body builders; manufacturers.
Can I get the Work Truck Week attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Work Truck Week here.
Get the Work Truck Week attendee list
Want a head start on Work Truck Week? Reach out on the Prospector home page. I’ll scope the attendee, exhibitor and speaker data available for the event and send you a CRM-ready file before the doors open.
Related event guides
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- AAPEX 2026 Guide: Dates, Registration Fees & Attendees
Photo credits
- Cover image: Photo by Netze BW on Unsplash
- In-article image: Photo by Jahongir ismoilov on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.