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Arabian Travel Market 2027 Dubai: ATM Guide and Buyer Leads

By Ilyas Kerbal,

National tourism stand at an international travel trade fair
Photo: Travelarz, CC BY-SA 3.0 PL, via Wikimedia Commons

Arabian Travel Market (ATM) is the leading travel and tourism trade show in the Middle East. Organised by RX Global, which also runs WTM London, the 2025 edition drew more than 55,000 travel professionals from 166 countries and 2,800 exhibitors. National tourism boards from Saudi Arabia, the UAE emirates, Egypt and Asia, plus airlines, hotel groups, cruise lines and travel tech firms, meet tour operators, travel agents and corporate travel buyers. After a disrupted 2026, ATM returns to May in 2027. For travel businesses, the ATM attendee list is a high-value B2B list for the Gulf.

Arabian Travel Market at a glance
Industry Travel trade
City Dubai, UAE
Venue Dubai World Trade Centre (DWTC)
Dates Normally late April/May, 2026 moved to 14–17 Sep; 2027 back to May (from 3 May)
Frequency Annual
Moves between cities? City fixed; 2026 dates moved
Typical scale ~55,000 attendees · ~2,600 exhibitors
Visitor ticket Trade visitor registration (pricing at registration)
App / platform Online registration + ATM/WTM buyer programme
Official website wtm.com/atm

Details checked in October 2026. Dates, prices and venues can change between editions, so confirm on the official Arabian Travel Market website before you book travel.

What is ATM?

The 2026 theme was “Travel 2040: Driving New Frontiers Through Innovation and Technology”, with focus areas in travel tech, sustainability, luxury and cruise. Exhibitor categories include:

  • Destinations and tourism boards
  • Hotels and hospitality groups
  • Airlines and aviation
  • Travel technology
  • Luxury, MICE and business travel
  • Cruise and sustainable tourism

Dubai World Trade Centre and the Sheikh Zayed Road skyline

Arabian Travel Market is held at the Dubai World Trade Centre. Photo: Hawkeye7, CC BY-SA 4.0, via Wikimedia Commons.

Venue and changing dates

ATM is always held at the Dubai World Trade Centre. It normally runs in late April or May, but the 2026 edition moved first to August and then to 14–17 September amid regional disruption. The 2027 edition returns to May, from 3 May. Confirm dates on wtm.com/atm before booking.

Who attends ATM

Attendee What they want Who should target them
Tour operators and travel agents Product and contracts Hotels, destinations, airlines
Hotel and airline sales teams Distribution partners Tour operators, OTAs
Tourism board officials Promotion and partners Agencies, operators
Corporate travel and MICE buyers Venues and services Hotels, DMCs, MICE venues
Travel tech vendors and startups Customers Hotels, airlines, agencies
Hosted buyers from source markets Product to sell Exhibitors

Planning to exhibit at Arabian Travel Market? I build Arabian Travel Market attendee and exhibitor lists before the event: names, job titles, companies, company size, LinkedIn profiles and work emails where available, delivered as a CSV ready for HubSpot, Salesforce or Pipedrive. Ask for your Arabian Travel Market list

Registration

Trade visitors register online via wtm.com/atm, with pass pricing shown at registration. Media passes have a separate application.

Hosted buyers and appointments

Registration, exhibitor search and the hosted buyer and meeting programme run through wtm.com/atm. Appointment schedules at ATM are very busy, and destination booths can be showcase-heavy. If you sell to hotels, airlines or tour operators, getting into their calendars weeks ahead is essential, and that starts with knowing who’s attending.

Pros and cons

Pros

  • The key event for Middle East inbound and outbound tourism
  • Major Gulf tourism boards invest heavily
  • Hosted buyer programme
  • Strong travel tech section
  • RX and WTM global network

Cons

  • 2026 date changes complicated planning
  • Dubai costs
  • Destination booths can be showcase-heavy
  • Very busy appointment schedules
  • Regional geopolitical risk

Exhibiting is expensive. An empty meeting calendar is worse. A pre-event Arabian Travel Market list with decision-makers, companies and LinkedIn profiles gives your booth staff something to work with. Get the Arabian Travel Market attendee list

Preparing for ATM 2027

  1. Confirm the May 2027 dates once published.
  2. Apply for the hosted buyer programme if you’re a buyer.
  3. Target Saudi and UAE tourism boards if you’re a supplier to destinations.
  4. Book appointments in March and April.
  5. Prepare GCC-specific offers.
  6. Track contacts between ATM and WTM London.

FAQ

When is Arabian Travel Market 2027?

ATM returns to May in 2027, starting 3 May, at Dubai World Trade Centre.

Why was ATM 2026 in September?

The 2026 edition was moved from May to August and then to 14–17 September amid regional disruption.

Who organises ATM?

RX Global, which also runs WTM London.

Can I get the ATM attendee list?

There’s no exportable list. I can build an enriched list of exhibitors and buyer profiles.

Turn Arabian Travel Market into booked meetings

Event apps are built for browsing, not for sales teams. They cap connections, hide data behind logins and rarely let you export anything. I pull attendee, exhibitor and speaker data from the app and the event website, enrich every profile and hand you a clean file before the doors open, so your reps can book meetings in advance and follow up properly afterwards.

Get in touch to order the Arabian Travel Market list

Sources

Photo credits