IAA Transportation 2028 Guide: Who Attends & Attendee List
By Ilyas Kerbal,
IAA Transportation is the leading international platform for commercial vehicles, logistics and the transport industry. It runs in Hanover every even year, and the next edition is in September 2028. The 2026 edition, held from 15 to 20 September, recorded around 140,000 visitors and 8,500 test drives, with roughly 1,400–1,500 exhibitors.
If you sell to fleet operators, logistics companies or vehicle manufacturers, IAA Transportation is where the decarbonisation of road freight is negotiated in practice.
IAA Transportation at a glance
| Detail | Information |
|---|---|
| Industry | Commercial vehicles & logistics |
| Venue | Hannover Exhibition Grounds |
| City and country | Hanover, Germany |
| Next edition | September 2028 (2026 edition ran 15–20 September) |
| Frequency | Biennial (even years) |
| Does it move? | No. Always Hanover, even years (alternates with the IAA Mobility car show in Munich). |
| Scale | ~140,000 visitors and 8,500 test drives (2026); ~1,400–1,500 exhibitors |
| Organiser | VDA (German Association of the Automotive Industry) |
| Typical ticket price | Full ticket €74 online / €85 on-site; day €28/€32 (2026) |
| Event app / platform | IAA app (exhibitors, test drives, programme) |
| Website | iaa-transportation.com |
What the show covers
IAA Transportation covers trucks, vans, buses, trailers, logistics and the technology around them:
- Trucks, vans and buses
- Trailers, bodies and components
- E-mobility, hydrogen and charging infrastructure
- Logistics, telematics and fleet software
- Autonomous driving and driver-assistance systems
Daimler Truck, Volvo, MAN, Scania, Iveco, BYD and many Chinese newcomers present vehicles, and fleet operators can test-drive them on site.
Where it takes place
The show is held at the Hannover Exhibition Grounds in even years. The passenger-car IAA Mobility runs in Munich in odd years.
Who attends
| Audience | What they look for | Why it matters |
|---|---|---|
| Fleet operators and logistics companies | Vehicles, TCO, charging | Main buyers |
| Bus and public-transport operators | E-buses and depots | Public budgets |
| Vehicle dealers and body builders | Ranges and partnerships | Channel |
| Supply-chain and procurement managers | Components and services | Key B2B targets |
| Professional drivers | Family and Drivers Weekend | Low B2B value |
Maxus eTerron 9 electric pickup at IAA Transportation 2024. Photo: MarcelX42, CC BY-SA 4.0, via Wikimedia Commons.
Selling into fleets and commercial vehicles? I compile enriched IAA Transportation exhibitor and visitor lists with company size, fleet segment, role and LinkedIn, ready for your CRM before the 2028 show. Request your IAA list.
Ticket prices (2026)
| Ticket | Online | On site |
|---|---|---|
| Full ticket | €74 | €85 |
| Day ticket | €28 | €32 |
| Afternoon ticket | €13 | €15 |
| Exclusive Press Day ticket (also for trade visitors) | €69 | €79 |
Weekend day tickets cost €10 and a Family Adventure Pass €20. Tickets are affordable compared with most trade fairs.
The IAA app
The IAA app and online platform cover the exhibitor list, programme and test-drive bookings. It is well built for visitors. For exhibitors and vendors who want to reach fleet managers before the show, it does not provide any attendee data or export.
How to prospect IAA Transportation
- Separate OEMs, component suppliers and service providers in the exhibitor list.
- Build a list of fleet operators by country, fleet size and vehicle type.
- Target public-transport operators if you sell e-bus, depot or charging solutions.
- Schedule meetings on trade days, not the consumer-focused weekend.
- Use test drives as a meeting hook with fleet buyers if you exhibit vehicles.
Pros and cons
| Pros | Cons |
|---|---|
| Test drives make it hands-on for fleet buyers | Biennial |
| Central event for e-truck and hydrogen transition | Weekend days are consumer-oriented |
| Affordable tickets | Fewer exhibitors than the old IAA Commercial Vehicles |
Frequently asked questions
When is the next IAA Transportation?
In September 2028 in Hanover. The 2026 edition ran from 15 to 20 September.
Who organises IAA Transportation?
The VDA, the German Association of the Automotive Industry.
What is the difference between IAA Transportation and IAA Mobility?
IAA Transportation covers commercial vehicles in Hanover in even years. IAA Mobility covers passenger cars in Munich in odd years.
Can I get a list of IAA Transportation visitors?
Visitor data is not published. An enriched list combines exhibitor data with researched fleet and logistics decision-makers.
Start planning for 2028
Fleet decisions take time, and the relationships you build before IAA decide who gets the test-drive slot. For an enriched list of exhibitors and fleet buyers, get in touch through the Prospector home page.
Related event guides
- transport logistic 2027 Munich: Logistics Fair & Attendee List
- InnoTrans 2026 Berlin: Rail Fair Guide & Attendee List
- Automechanika Frankfurt 2028: Aftermarket Fair & Attendee List
Sources
Image credits
- Cover image: Photo: Mkkagain, CC0, via Wikimedia Commons. Commercial vehicle exhibit at the IAA in Hanover.
- In-article image: Photo: MarcelX42, CC BY-SA 4.0, via Wikimedia Commons. Maxus eTerron 9 electric pickup at IAA Transportation 2024.
