NeoCon 2027 Guide: Dates, Registration & Who Attends
By Ilyas Kerbal,
NeoCon 2027 runs from 13 to 16 June at THE MART in Chicago. It is the main North American event for commercial interiors, bringing more than 50,000 visitors and 400+ companies together across permanent showrooms and temporary exhibits.
Office furniture, flooring, textiles, lighting and workplace technology launch here every year, and designers earn CEUs from more than 60 sessions. This guide covers registration, the audience and how vendors can reach the people who specify and buy.
NeoCon 2027 at a glance
| Next edition | 13-16 June 2027 |
| Venue | THE MART (Merchandise Mart) |
| City | Chicago, Illinois, USA |
| Typical month | June |
| Frequency | Annual |
| Attendance | 50,000+ annually |
| Exhibitors | 400+ companies, many in permanent showrooms |
| Industry | Commercial interiors & contract furniture |
| Organizer | theMART / Vornado |
| Official website | neocon.com |
What is NeoCon?
NeoCon is the main North American event for commercial interiors: office furniture, flooring, textiles, lighting and workplace technology. Major brands open their permanent showrooms at THE MART and launch new collections, while temporary exhibitors fill the show floors.
Designers earn CEUs from 60+ in-person and virtual sessions. Workplace strategy, healthcare and hospitality design are major themes.
Location and venue
THE MART, 222 Merchandise Mart Plaza, Chicago.
Does it change location? No. Always THE MART in Chicago.
Office lounge with a couch, chair and mirrored walls. Photo by Hammer Group on Unsplash.
Who attends NeoCon?
- Architects and interior designers
- Corporate real estate and facility managers
- Furniture dealers
- Students, educators and media
Expect a broad audience where purchasing often runs through dealers, distributors or buying committees. Mapping who is coming, and from which companies, is what turns the visit into pipeline.
Want to know who will be at NeoCon before you book a single meeting? Prospector pulls attendee, exhibitor and speaker data from the event app and website, cleans it and sends it to you ready for HubSpot, Salesforce or Pipedrive. Get in touch for the NeoCon list
Target industries at NeoCon
- Office and contract furniture
- Flooring, textiles and wall coverings
- Lighting
- Workplace strategy and technology
- Healthcare, hospitality and education interiors
- Sustainable materials
What NeoCon means for B2B sellers
Commercial interiors purchases involve designers who specify, dealers who sell and corporate real estate or facility teams who sign off. NeoCon is where all three groups gather, often with active projects in mind.
For vendors of products, materials and workplace technology, the challenge is that designers influence far more spending than their titles suggest. A list that identifies design firms, dealers and corporate real estate leaders helps you plan showroom visits and meetings with the people driving specifications.
Who should attend NeoCon?
Best for: companies whose customers are the operators, dealers and distributors that NeoCon attracts, and who want to see a whole industry in one place.
Less ideal for: enterprise software vendors targeting C-level buyers only. The crowd at NeoCon is broad, so the attendee list has to be filtered hard before outreach.
NeoCon ticket prices
| Option | Price / details |
|---|---|
| Also good to know | Registration has historically been free for trade attendees |
| Also good to know | CEU sessions included |
| Typical cost | Free. |
Prices change between editions and by registration date, so treat these as a guide and check neocon.com before you buy.
Does NeoCon have an app?
NeoCon has offered an official app in past years for showroom navigation and CEU sessions.
From a sales point of view, the app’s main limitation is access. You see the people who chose to be visible, you can’t pull them into your CRM, and once the event ends the data usually disappears with it.
Pros and cons of NeoCon
| Pros | Cons |
|---|---|
| Free registration (historically) | Niche audience |
| Strong design audience and product launches | Designers influence but often don’t sign contracts |
| Permanent showrooms make demos easy | June hotel demand in Chicago |
How to prospect at NeoCon
| When | What to do |
|---|---|
| 6-8 weeks before | Get the attendee and exhibitor list. Segment it by job title, company size and industry, and remove existing customers and competitors. |
| 3-5 weeks before | Start outreach on email and LinkedIn. Mention the event, give a specific reason to meet and offer two or three time slots. |
| Show week | Confirm every meeting 48 hours ahead, keep a short list of walk-in targets, and log every conversation in your CRM the same day. |
| 1-5 days after | Follow up while the event is still fresh, then add non-responders to a nurture sequence. |
Many major brands keep permanent showrooms at THE MART. Inviting prospects to a specific showroom time slot works better than a general ‘stop by’ message during the busiest days.
No export button in the event app? I deal with that part. Ask for the NeoCon list with names, titles, companies and LinkedIn profiles in one file.
Frequently asked questions
When is NeoCon 2027?
13-16 June 2027. Dates can shift, so confirm on the official website (neocon.com) before booking travel.
Where is NeoCon held?
THE MART, 222 Merchandise Mart Plaza, Chicago.
Does it move? No. Always THE MART in Chicago.
How much does a NeoCon ticket cost?
Free. See the pricing table above for pass types.
Who attends NeoCon?
Mainly architects and interior designers; corporate real estate and facility managers; furniture dealers; students, educators and media.
Can I get the NeoCon attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about NeoCon here.
Get the NeoCon attendee list
Want a head start on NeoCon? Reach out on the Prospector home page. I’ll scope the attendee, exhibitor and speaker data available for the event and send you a CRM-ready file before the doors open.
Related event guides
- IBS + KBIS 2027 (Design & Construction Week) Guide
- Greenbuild 2026 Guide: New York Dates, Passes & Attendees
- ICSC Las Vegas 2027 Guide: Dates, Fees & Who Attends
Photo credits
- Cover image: Photo by Hammer Group on Unsplash
- In-article image: Photo by Hammer Group on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.