RSAC 2027 Conference Guide: Dates, Passes & Attendees
By Ilyas Kerbal,
RSAC 2027 Conference runs from 5 to 8 April at Moscone Center in San Francisco. Formerly known as RSA Conference, it is the largest cybersecurity event in the world: nearly 44,000 people attended in 2026, and more than 600 companies exhibited.
Nearly every security vendor is there, and so are the CISOs, security directors and architects who buy from them. This guide covers dates, passes and the audience, and why RSAC is as much a meetings event as a conference.
RSAC 2027 at a glance
| Next edition | 5-8 April 2027 |
| Venue | Moscone Center |
| City | San Francisco, California, USA |
| Typical month | April-May |
| Frequency | Annual |
| Attendance | ~44,000 (2026) |
| Exhibitors | 600+ exhibitors |
| Industry | Cybersecurity |
| Organizer | RSAC (formerly RSA Conference) |
| Official website | rsaconference.com |
About RSAC
RSAC Conference is the cybersecurity industry’s main annual gathering: keynotes, hundreds of sessions, the Innovation Sandbox startup contest and two large expo halls. Nearly every security vendor attends, and enterprise security leaders come to evaluate tools.
The week is famous for its meeting culture: vendors book meetings with CISOs in nearby hotels, and hundreds of side events happen around Moscone.
Where does RSAC take place?
Moscone Center (North, South, West), San Francisco, plus nearby hotels for side events.
Does it change location? No. RSAC is held in San Francisco every spring.
Aerial view of the San Francisco skyline. Photo by Chris Leipelt on Unsplash.
Who attends RSAC?
- CISOs and security directors
- Security architects and engineers
- IT leaders
- Security vendors, founders and investors
- Researchers and government officials
Few events put this many decision-makers in one place. Senior leaders attend to evaluate vendors and meet partners, which is exactly why pre-booked meetings work so well here.
Want to know who will be at RSAC before you book a single meeting? Prospector pulls attendee, exhibitor and speaker data from the event app and website, cleans it and sends it to you ready for HubSpot, Salesforce or Pipedrive. Get in touch for the RSAC list
What RSAC covers
- Identity and access
- Cloud and application security
- Security operations, SIEM and XDR
- AI security
- Data security and privacy
- Network and endpoint security
- GRC and compliance
- Startups (Innovation Sandbox)
Why RSAC matters for sales teams
Security leaders receive a huge volume of vendor outreach, and many ignore it most of the year. RSAC week is different: CISOs come to San Francisco expecting to meet vendors, and they block time for it.
That expectation cuts both ways. Hundreds of companies are trying to get on the same calendars, often weeks in advance. Vendors who know which enterprise security leaders are registered, and reach them early with a specific angle, are the ones who fill their schedules.
Should you go to RSAC?
Best for: B2B teams with a clear ideal customer profile in cybersecurity, a defined meeting goal and someone ready to run outreach four to six weeks before the event.
Less ideal for: companies hoping to generate leads purely from booth traffic. At RSAC, the strongest results come from meetings booked in advance, not from walk-ups.
RSAC ticket prices
| Option | Price / details |
|---|---|
| All Access pass | ~$2,195-2,995 depending on purchase date (2026) |
| Expo pass | ~$149 |
| Expo Plus (adds keynotes/networking) | ~$495-795 |
| Also good to know | 2027 pricing may differ |
| Typical cost | $149 for expo networking; ~$2,200-3,000 for full conference. |
Prices change between editions and by registration date, so treat these as a guide and check rsaconference.com before you buy.
Does RSAC have an app?
The official RSAC Conference app provides the agenda, session reservations, exhibitor search and maps.
Event apps are built for attendees, not for sales teams. You can usually browse profiles one by one, but connection requests are capped, many profiles are half empty, and there is rarely an export button. That makes the app useful on site and frustrating for planning.
Pros and cons of RSAC
| Pros | Cons |
|---|---|
| Densest concentration of security buyers anywhere | Very noisy, competitive vendor environment |
| Strong pre-booked meeting culture | San Francisco hotel prices |
| Cheap Expo pass for networking | Many attendees are vendors themselves |
| Big side-event scene | Full passes are expensive |
Getting meetings at RSAC
| When | What to do |
|---|---|
| Early planning | Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile. |
| Pre-show outreach | Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits. |
| On site | Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions. |
| Post-show | Follow up fast, share what you promised, and keep the list for next year’s edition. |
The $149 Expo pass makes RSAC accessible to many non-buyers. When you filter your list, focus on security leadership titles at companies above your target size threshold.
Pre-booked meetings beat booth traffic. If you want a clean, segmented RSAC list to work from, reach out on Prospector and tell me who you want to meet.
Frequently asked questions
When is RSAC 2027?
5-8 April 2027. Dates can shift, so confirm on the official website (rsaconference.com) before booking travel.
Where is RSAC held?
Moscone Center (North, South, West), San Francisco, plus nearby hotels for side events.
Does it move? No. RSAC is held in San Francisco every spring.
How much does a RSAC ticket cost?
$149 for expo networking; ~$2,200-3,000 for full conference. See the pricing table above for pass types.
Who attends RSAC?
Mainly CISOs and security directors; security architects and engineers; IT leaders; security vendors, founders and investors.
Can I get the RSAC attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about RSAC here.
Get the RSAC attendee list
Planning for RSAC? Send me a message on Prospector. Tell me who you sell to, and I’ll come back with what the attendee and exhibitor data looks like for this event.
Related event guides
- Black Hat USA 2027 Guide: Dates, Pass Prices & Attendees
- Gartner Cybersecurity & Risk Summit 2027 Guide
- ISC West 2027 Guide: Dates, Registration & Attendees
Photo credits
- Cover image: Photo by Adi Goldstein on Unsplash
- In-article image: Photo by Chris Leipelt on Unsplash
Sources
- Official website: rsaconference.com
- TradeGroup - RSAC 2027 Exhibitor FAQ
- RSAC - Register your interest
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.