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Salone del Mobile 2027: Milan Guide & Attendee List for Sales

By Ilyas Kerbal,

Lago furniture stand at Salone del Mobile in Milan
Design Conversation, CC BY 2.0, via Wikimedia Commons

Salone del Mobile.Milano is the most influential furniture and design fair in the world and the anchor of Milan Design Week. The 65th edition runs from 13 to 18 April 2027 at Fiera Milano in Rho, with around 1,900–2,000 exhibitors and 300,000–370,000 attendances expected based on recent editions.

For brands selling into contract furniture, hospitality fit-out or interior design, Salone is where architects and specifiers decide what goes into next year’s projects. Here is what you need to know, and how to arrive with a list of the people worth meeting.

Salone del Mobile 2027 at a glance

Detail Information
Industry Furniture & design
Venue Fiera Milano, Rho
City and country Milan, Italy
Next edition 13–18 April 2027 (65th edition)
Frequency Annual
Does it move? No. Always Milan (Rho fairgrounds), annual.
Scale ~300,000–370,000 attendances; ~1,900–2,000 exhibitors; 169,000 m² net (2026)
Organiser Salone del Mobile.Milano (FederlegnoArredo Eventi)
Typical ticket price Trade operators €60–85; public €38–53; students €15–20
Event app / platform Salone del Mobile.Milano app (catalogue, map, tickets)
Website salonemilano.it

What happens at Salone del Mobile

Each April the Rho fairgrounds fill with furniture manufacturers and several co-located shows: Euroluce for lighting (odd years), EuroCucina for kitchens, the International Bathroom Exhibition (even years) and SaloneSatellite for young designers. In 2027, an odd year, lighting returns with Euroluce.

At the same time, the whole city turns into a showroom. Brands host “Fuorisalone” events across Milan’s design districts, which means business conversations happen far beyond the fair.

Where it takes place

Salone is always held at Fiera Milano in Rho, just north-west of Milan, reached directly on metro line M1 (“Rho Fieramilano”). Special editions have run abroad, such as Shanghai, but the main show never leaves Milan.

Hotels during Design Week are among the most expensive of the year. Book months in advance.

Who attends Salone del Mobile

Audience Their focus Why it matters
Architects and interior designers New collections for upcoming projects They specify products in large contract budgets
Retailers, importers and distributors New lines and exclusive territories Direct buying power
Contract and hospitality buyers Hotel groups and developers sourcing fit-out Big-ticket, multi-property deals
Manufacturers and component suppliers Suppliers and partners (from day 4) Supply-chain opportunities
Press, students and the public Trends and inspiration (final weekend) Low B2B value

The trade days attract specifiers from all over the world. The last two days open to the public, so plan B2B meetings early in the week.

Paper Cloud sofa by Tokujin Yoshioka for Moroso shown at Salone del Mobile 2009

Paper Cloud sofa by Tokujin Yoshioka for Moroso shown at Salone del Mobile 2009. Photo: Renzo Giusti from Verona/Milan, Italy, CC BY-SA 2.0, via Wikimedia Commons.

Want to reach the architects and contract buyers at Salone? I put together enriched Salone del Mobile exhibitor and attendee lists with company, role, segment and LinkedIn data, delivered as a CRM-ready file before Design Week. Get your Salone list.

Tickets and access

2026 prices give a good guide to 2027:

Visitor group Price range Access days
Trade operators €60–85 All six days
Suppliers and manufacturers €40–55 Last three days
General public €38–53 Final weekend
Students €15–20 Last three days

Early-bird rates run until shortly before the fair, and admission is handled only through the official digital platform.

The Salone del Mobile app

The official app (iOS and Android) holds your ticket, the exhibitor catalogue, an interactive map and the event schedule. It is good for finding stands and booking a visit. For sales work it falls short: you see brands, not the people walking the halls, and there is no way to export the catalogue with company details.

How to prospect Salone del Mobile

  1. Start with the exhibitor catalogue and split it by category: furniture, lighting, kitchens, bathrooms, outdoor and contract.
  2. Identify the specifiers. Architecture and interior-design firms rarely exhibit, so they need to be found through attendee data and LinkedIn.
  3. Target hospitality groups and developers with fit-out projects in your markets.
  4. Book meetings for days one to four. Senior buyers disappear into Fuorisalone events as the week goes on.
  5. Log every contact in your CRM so follow-up happens before the next design season.

Pros and cons

Pros Cons
The global design industry in one place Milan hotels are very expensive that week
Strong reach to architects and specifiers Fuorisalone pulls buyers away from the fair
Clear split between trade and public days Exhibitor space is hard to get as a newcomer
Wide international press coverage Crowded halls, meetings must be pre-booked

Frequently asked questions

When is Salone del Mobile 2027?

From 13 to 18 April 2027 at Fiera Milano, Rho. It will be the 65th edition.

Is Salone del Mobile open to the public?

Yes, but only on the final weekend. The first days are reserved for trade operators.

What is the difference between Salone and Fuorisalone?

Salone is the official fair in Rho. Fuorisalone is the programme of independent showroom events across Milan during the same week.

How can I get a list of Salone del Mobile attendees?

The official app does not export attendee data. An enriched list combines exhibitor data with researched decision-makers and LinkedIn profiles.

Make Design Week count

Salone del Mobile is short, crowded and expensive, so every meeting matters. If you want a sorted list of exhibitors, specifiers and buyers before April 2027, reach out through the Prospector home page.

Sources

Image credits