Snowflake Summit 2027 Guide: Dates, Pass Prices & Attendees
By Ilyas Kerbal,
Snowflake Summit 2027 runs from 7 to 10 June at Moscone Center in San Francisco. Snowflake’s annual user conference draws around 20,000 people and offers more than 500 sessions, hands-on labs and certifications.
Data engineers, analytics leaders, AI teams and the Snowflake partner ecosystem all attend. This guide covers passes, the audience and how data and AI vendors can make the event work for them.
Snowflake Summit 2027 at a glance
| Next edition | 7-10 June 2027 |
| Venue | Moscone Center |
| City | San Francisco, California, USA |
| Typical month | June |
| Frequency | Annual |
| Attendance | ~20,000 |
| Exhibitors | ~250 partners/sponsors |
| Industry | Data cloud, AI & analytics |
| Organizer | Snowflake |
| Official website | snowflake.com/summit |
About Snowflake Summit
Snowflake Summit is the company’s flagship user conference, with product launches, technical sessions, hands-on labs and certifications. Data engineers, analytics leaders, AI teams and the Snowflake partner ecosystem (consultancies, ISVs, data providers) attend.
Group pricing makes it attractive for whole data teams.
Where and when to find Snowflake Summit
Moscone Center, San Francisco (earlier editions were in Las Vegas).
Does it change location? No, it now in San Francisco each June.
High-angle view of downtown San Francisco. Photo by Jamie Street on Unsplash.
Snowflake Summit attendee profile
- Data engineers and architects
- Chief data and analytics officers
- AI/ML teams
- Snowflake partners and ISVs
Budget holders are here, but they are spread across a large crowd that also includes engineers, partners and other vendors. The value comes from filtering the list down to the titles and companies that actually buy from you.
Want to know who will be at Snowflake Summit before you book a single meeting? Prospector pulls attendee, exhibitor and speaker data from the event app and website, cleans it and sends it to you ready for HubSpot, Salesforce or Pipedrive. Get in touch for the Snowflake Summit list
Target industries at Snowflake Summit
- Data warehousing and data engineering
- AI/ML and generative AI on data
- Data sharing and marketplace
- Governance and security
- Industry data solutions
Why Snowflake Summit matters for sales teams
Snowflake customers come to Summit to plan their data and AI roadmaps, and many are looking for tools that integrate with the platform: ingestion, governance, observability, AI and analytics. That makes it a strong event for ecosystem partners.
The most valuable attendees are chief data officers, heads of data engineering and analytics leaders at enterprise customers. Because Data + AI Summit takes place in the same city a couple of weeks later, many vendors plan both events as one campaign.
Who should attend Snowflake Summit?
Best for: vendors with a defined segment in data and AI who are ready to filter the attendee base by role and company size.
Less ideal for: teams expecting qualified leads to come to them. At Snowflake Summit, the useful meetings are almost always arranged before the show opens.
Passes and pricing
| Option | Price / details |
|---|---|
| Full Conference | $2,295 early / $2,495 standard (2026) |
| Basecamp pass | $995; Government: $1,295 |
| Groups | $1,695 (5+) down to $1,395 (100+) |
| Keynote livestream | free |
| Typical cost | ~$2,300-2,500 per full pass. |
Prices change between editions and by registration date, so treat these as a guide and check snowflake.com/summit before you buy.
The Snowflake Summit app and platform
Snowflake provides an event app/portal for agenda and session booking.
From a sales point of view, the app’s main limitation is access. You see the people who chose to be visible, you can’t pull them into your CRM, and once the event ends the data usually disappears with it.
Is Snowflake Summit worth it?
| Pros | Cons |
|---|---|
| Concentrated data and AI buyers | Snowflake-centric |
| Strong partner ecosystem | Competes with Databricks’ event the same month |
| Attractive group rates | SF hotel costs |
Getting meetings at Snowflake Summit
| When | What to do |
|---|---|
| 2 months out | Decide who you want to meet: target roles, industries, company size. Then get the list of who is actually registered. |
| 1 month out | Run a short outreach sequence (three to four touches) that leads with the event and a clear meeting ask. |
| Final week | Send reminders, share your booth number or meeting spot, and prepare one-page briefs on your top accounts. |
| After the event | Send personalised follow-ups within 72 hours and tag every lead with the event name in your CRM. |
Snowflake offers steep group discounts (down to $1,395 per pass for 100+). Large customers often send big teams, so look for several contacts per account in your list.
The hard part of this plan is step one: the list. That’s exactly what I do. Get your Snowflake Summit attendee list and spend your time on the conversations instead.
Frequently asked questions
When is Snowflake Summit 2027?
7-10 June 2027. Dates can shift, so confirm on the official website (snowflake.com/summit) before booking travel.
Where is Snowflake Summit held?
Moscone Center, San Francisco (earlier editions were in Las Vegas).
Does it move? No, it now in San Francisco each June.
How much does a Snowflake Summit ticket cost?
~$2,300-2,500 per full pass. See the pricing table above for pass types.
Who attends Snowflake Summit?
Mainly data engineers and architects; chief data and analytics officers; AI/ML teams; snowflake partners and ISVs.
Can I get the Snowflake Summit attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about Snowflake Summit here.
Get the Snowflake Summit attendee list
Whether you are exhibiting or walking the floor at Snowflake Summit, the teams that win are the ones who arrive with meetings already booked. Get in touch through Prospector and I’ll put together the attendee list for your event.
Related event guides
- Data + AI Summit 2027 Guide: Dates, Passes & Attendees
- AWS re:Invent 2026 Guide: Dates, Pass Price & Attendees
- Google Cloud Next 2027 Guide: Dates, Passes & Attendees
Photo credits
- Cover image: Photo by Taylor Vick on Unsplash
- In-article image: Photo by Jamie Street on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.