NAB Show 2027 Guide: Dates, Passes & Who Attends
By Ilyas Kerbal,
NAB Show 2027 runs in Las Vegas with conferences from 3 to 7 April and the show floor open from 4 to 7 April at the Las Vegas Convention Center. It is the main annual event for the technology behind broadcasting, streaming, production and media monetisation, with around 1,100 exhibitors and visitors from more than 150 countries.
Broadcasters, studios, streamers, sports leagues and creators come to see cameras, cloud workflows, AI tools and ad tech. This guide covers dates, passes, the audience and how media-tech companies can fill their calendar before arriving.
NAB Show 2027 at a glance
| Next edition | Conference 3-7 April 2027, show floor 4-7 April 2027 |
| Venue | Las Vegas Convention Center (West, Central and North Halls) |
| City | Las Vegas, Nevada, USA |
| Typical month | April |
| Frequency | Annual |
| Attendance | ~55,000-61,000 attendees from 150+ countries |
| Exhibitors | ~1,100 exhibitors |
| Industry | Broadcast, media & entertainment technology |
| Organizer | National Association of Broadcasters (NAB) |
| Official website | nabshow.com |
What is NAB Show?
NAB Show is the main global trade event for the technology that creates, delivers and monetizes content. Camera, audio, cloud production, streaming, ad-tech and broadcast-infrastructure vendors show their products to TV networks, studios, streamers, sports leagues and creators.
Alongside the floor there are conferences on AI in media, sports production, creator economy and broadcast policy. Many attendees use it as their main purchasing and partnership week of the year.
Location and venue
Las Vegas Convention Center (West, Central and North Halls).
Does it change location? No. NAB Show is held in Las Vegas every April.
Professional video camera. Photo by Denny Müller on Unsplash.
Who you’ll meet at NAB Show
- Broadcasters, TV networks and studios
- Streaming platforms
- Production and post-production companies
- Engineers and technical directors
- Sports media teams
- Creators and advertisers
- Technology vendors and integrators
Budget holders are here, but they are spread across a large crowd that also includes engineers, partners and other vendors. The value comes from filtering the list down to the titles and companies that actually buy from you.
Your booth is booked. Is your target list? I build enriched NAB Show attendee and exhibitor lists so your team can book meetings weeks ahead. Ask about NAB Show
Industries and niches covered
- Cameras, production and post-production
- Streaming, OTT and cloud media workflows
- Broadcast transmission and IP infrastructure
- Ad tech and media monetization
- AI in content creation
- Sports production
- Creator economy and audio/radio
Why B2B teams should care about NAB Show
Media companies are under pressure to cut costs and adopt AI and cloud workflows, and NAB is where many of those decisions start. Engineering leaders, technical directors and business heads all attend, often with specific projects to scope.
For vendors, the best targets are broadcast groups, streaming platforms, production companies and sports media teams. Knowing which of them are registered, and which roles they are sending, lets you tailor your outreach to engineering or business buyers.
Is NAB Show right for your team?
Go if your buyers work in broadcast and media technology and you can identify the specific companies you want to meet. The budget holders are there; the work is in finding them among a large crowd.
Think twice if you can’t staff a booth or meeting schedule properly. Without a target list, NAB Show can turn into a lot of pleasant conversations and very little pipeline.
NAB Show ticket prices
| Option | Price / details |
|---|---|
| Pass types | Exhibit Hall, Conference, Premium Conference |
| Exhibit Hall pass | frequently free with exhibitor promo codes, otherwise low hundreds of dollars |
| Also good to know | Conference passes historically ~$700-1,500+ |
| Also good to know | 2027 pricing had not been published as of late September 2026 |
| Typical cost | Free to ~$200 for the exhibit hall; ~$1,000+ for conference access. |
Prices change between editions and by registration date, so treat these as a guide and check nabshow.com before you buy.
Does NAB Show have an app?
NAB Show publishes an official mobile app each year (exhibitor search, floor maps, session planner), along with online planning tools for saving sessions, exhibitors and meetings.
If you plan to prospect through the event app, expect friction: limited search filters, caps on messages and connection requests, and no way to get the data into your CRM. It helps on the day, but it is not a target list.
NAB Show: strengths and weaknesses
| Pros | Cons |
|---|---|
| Global audience of media-tech buyers | Audience can be very technical |
| Exhibit Hall pass is often free with vendor codes | Large halls spread across the LVCC |
| Strong for partnerships and integration deals | Conference passes are expensive |
| Good mix of engineering and business decision-makers | Industry going through consolidation; budgets vary |
A pre-show prospecting plan for NAB Show
| When | What to do |
|---|---|
| Early planning | Pull the attendee, exhibitor and speaker lists and score them against your ideal customer profile. |
| Pre-show outreach | Contact your top tier personally and your second tier with a short sequence. Aim to book meetings, not booth visits. |
| On site | Work from a printed or mobile list of priority accounts and use breaks and evening events for warm introductions. |
| Post-show | Follow up fast, share what you promised, and keep the list for next year’s edition. |
Exhibit Hall passes are often free with vendor codes, so many badge holders are not budget holders. Filter your list by seniority and department first, and save the booth for everyone else.
Want this done for you? Send me the event and your ideal buyer profile. I’ll return an enriched NAB Show list, ready for your outreach sequence. Contact me on Prospector
Frequently asked questions
When is NAB Show 2027?
Conference 3-7 April 2027, show floor 4-7 April 2027. Dates can shift, so confirm on the official website (nabshow.com) before booking travel.
Where is NAB Show held?
Las Vegas Convention Center (West, Central and North Halls).
Does it move? No. NAB Show is held in Las Vegas every April.
How much does a NAB Show ticket cost?
Free to ~$200 for the exhibit hall; ~$1,000+ for conference access. See the pricing table above for pass types.
Who attends NAB Show?
Mainly broadcasters, TV networks and studios; streaming platforms; production and post-production companies; engineers and technical directors.
Can I get the NAB Show attendee list?
Event organisers rarely sell attendee lists. Prospector builds one for you from the event app and website: attendees, exhibitors and speakers, enriched with job title, company, company size, industry, LinkedIn profile and work email where available, delivered as a CRM-ready file before the event. Ask about NAB Show here.
Get the NAB Show attendee list
If NAB Show is on your calendar, the best time to build your target list is now, while there is still time to book meetings. Contact me on Prospector with the event, your target roles and your CRM, and I’ll tell you what I can deliver and how fast.
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Photo credits
- Cover image: Photo by Jakob Owens on Unsplash
- In-article image: Photo by Denny Müller on Unsplash
Sources
Event details were last checked in October 2026. Dates, venues and prices can change, so confirm them on the official event website.