PLMA 2027 Amsterdam: World of Private Label Guide & Buyer List
By Ilyas Kerbal,
PLMA’s World of Private Label is the world’s largest private-label trade show. It takes place every May at RAI Amsterdam. The 2026 edition, held on 19 and 20 May with a seminar on 18 May, hosted more than 3,200 exhibitors from 75+ countries and around 17,000 attendees (estimate). The next edition is in May 2027.
Private label reached a 38.8% share in Europe in 2025, and the show is the main sourcing event for supermarket own-brand teams. For manufacturers, it is the most direct route to retail buyers.
PLMA 2027 at a glance
| Detail | Information |
|---|---|
| Industry | Private label retail |
| Venue | RAI Amsterdam |
| City and country | Amsterdam, Netherlands |
| Next edition | May 2027 (2026 edition: 19–20 May, seminar 18 May) |
| Frequency | Annual |
| Does it move? | No. Always Amsterdam, annual. |
| Scale | 3,200+ exhibitors from 75+ countries (2026); ~17,000 attendees (estimate) |
| Organiser | PLMA (Private Label Manufacturers Association) |
| Typical ticket price | Free for qualified retailers, wholesalers and importers (estimate) |
| Event app / platform | PLMA app / online exhibitor directory |
| Website | plmainternational.com |
What PLMA covers
- Private-label food and beverages
- Health, beauty and personal care
- Household and cleaning
- Pet and baby products
- Non-food and general merchandise
New pavilions in 2026 included Brazil, Egypt, Poland, South Korea and Vietnam.
Where it takes place
RAI Amsterdam, every May. PLMA’s US show is held in Chicago.
Who attends PLMA
| Audience | Interest | Relevance |
|---|---|---|
| Retail private-label and category buyers | Suppliers | Main buyers |
| Wholesalers and importers | Sourcing | Channel |
| Discounters and e-commerce | Own brands | Growing buyers |
| Co-manufacturers | Exhibitors | Sellers |
Manufacturers usually attend only as exhibitors.
Private label and branded products on a supermarket shelf. Photo: Väsk, CC BY-SA 3.0, via Wikimedia Commons.
Exhibiting at PLMA? Retail buyers have two days and many options. I build enriched lists of private-label buyers by retailer, country and category, with role and LinkedIn data, so you can book meetings before Amsterdam. Request your PLMA list.
Registration
Registration is generally free for qualified retailers, wholesalers and importers (estimate).
App and directory
PLMA provides an online exhibitor directory and show app. Exhibitors can’t see which retail buyers are coming.
How to prospect PLMA
- List retailers and discounters in your target countries.
- Identify private-label and category buyers for your categories.
- Prepare category-specific offers (cost, quality, certification).
- Book meetings ahead. Two days are short.
- Follow up after the show, when tenders and line reviews start.
Pros and cons
| Pros | Cons |
|---|---|
| Highly qualified retail buyers | Short show |
| Fast-growing private-label market | Restricted manufacturer access |
| Compact two-day format | Amsterdam hotel costs |
Frequently asked questions
When is PLMA 2027?
In May 2027 at RAI Amsterdam. The 2026 edition ran on 19 and 20 May.
Can manufacturers visit PLMA?
Manufacturers usually attend as exhibitors. Visitor registration is aimed at retailers, wholesalers and importers.
Who organises the show?
The Private Label Manufacturers Association (PLMA).
Can I get a PLMA buyer list?
Buyer data is not published. An enriched list adds researched retail buyers.
Plan for May
For an enriched PLMA list of retail buyers, reach out via the Prospector home page.
Related event guides
- SIAL Paris 2026: Exhibitors, Buyers & Attendee List Guide
- Anuga 2027 Cologne: Food Fair Guide & Buyer Attendee List
- TUTTOFOOD 2028 Milan: Food Fair Guide & Buyer Attendee List
Sources
Image credits
- Cover image: Photo: Adam Kliczek, CC BY-SA 4.0, via Wikimedia Commons. RAI Amsterdam exhibition and convention centre, home of PLMA.
- In-article image: Photo: Väsk, CC BY-SA 3.0, via Wikimedia Commons. Private label and branded products on a supermarket shelf.
