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TUTTOFOOD 2028 Milan: Food Fair Guide & Buyer Attendee List

By Ilyas Kerbal,

Fiera Milano Rho exhibition grounds, home of TUTTOFOOD
böhringer friedrich, CC BY-SA 2.5, via Wikimedia Commons

TUTTOFOOD is Italy’s international business-to-business food and beverage trade fair, held at Fiera Milano in Rho. In 2025 it hosted 4,200 exhibitors from around 70 countries and 95,000 trade visitors, and the 2026 edition reported a record 30% rise in attendance. The next edition runs from 8 to 11 May 2028.

One thing to note: the official site lists 2028 as the next edition, so TUTTOFOOD now appears to be biennial rather than annual.

TUTTOFOOD 2028 at a glance

Detail Information
Industry Food & beverage
Venue Fiera Milano, Rho
City and country Milan, Italy
Next edition 8–11 May 2028
Frequency Biennial (even years) from 2026; the 2025 edition was a one-off annual step
Does it move? No. Always Milan.
Scale 4,200 exhibitors from ~70 countries; 95,000 trade visitors (2025); 2026 attendance up ~30% (record)
Organiser Fiere di Parma (with Fiera Milano)
Typical ticket price ~€30–60 online (estimate); hosted buyers invited
Event app / platform TUTTOFOOD app / online ticket office and matchmaking
Website tuttofood.it

What TUTTOFOOD covers

  • Grocery: dairy, meat, cured meats, pasta, bakery
  • Sweets and snacks
  • Frozen food
  • Beverages
  • Health and functional food
  • Private label

Since 2025 the fair has been run by Fiere di Parma, the organiser of Cibus, together with Fiera Milano.

Where it takes place

TUTTOFOOD is held at Fiera Milano in Rho, an easy location to reach from Milan’s airports and city centre.

Who attends TUTTOFOOD

Audience Interest Relevance
Retail and GDO buyers Listings and private label Main buyers
Importers and distributors New Italian suppliers Export channel
Foodservice and HoReCa Volume supply Recurring business
International top buyers Sourcing 3,000+ through the ICE programme

The Buyers Program, run with ICE (the Italian Trade Agency), brings in more than 3,000 top buyers.

Halls and walkway at Fiera Milano Rho

Halls and walkway at Fiera Milano Rho. Photo: böhringer friedrich, CC BY-SA 2.5, via Wikimedia Commons.

Exhibiting at TUTTOFOOD 2028? I build enriched TUTTOFOOD exhibitor and buyer lists by category and country, with company size, channel, role and LinkedIn data. Delivered CRM-ready. Request your TUTTOFOOD list.

Tickets

TUTTOFOOD is trade only, with tickets sold through an online ticket office. Past pricing was around €30–60 with early-bird discounts (estimate). Hosted buyers are invited free through the Buyers Program.

App and matchmaking

TUTTOFOOD runs an online ticket office and a matchmaking platform and app for buyers and exhibitors. Matchmaking helps with hosted buyers. It does not cover all retail and import buyers, and it offers no export.

How to prospect TUTTOFOOD

  1. Pick your categories and identify competing Italian suppliers.
  2. List importers in your export markets and rank them by Italian-food focus.
  3. Target GDO buyers with private-label offers.
  4. Coordinate with the ICE Buyers Program where possible.
  5. Watch for overlap with Cibus in Parma when planning your annual calendar.

Pros and cons

Pros Cons
Strong Italian food offer, about 30% foreign exhibitors Edition frequency changed, next show 2028
Large hosted-buyer programme Overlaps with Cibus for Italian food
Easy to reach in Milan Smaller than SIAL and Anuga

Frequently asked questions

When is TUTTOFOOD 2028?

From 8 to 11 May 2028 at Fiera Milano, Rho.

Is TUTTOFOOD annual?

It now appears to be biennial. The official site lists 2028 as the next edition.

Who organises TUTTOFOOD?

Fiere di Parma, with Fiera Milano.

Can I get a TUTTOFOOD buyer list?

Buyer data is not published. An enriched list combines exhibitor data with researched buyers and importers.

Get ahead for 2028

With a longer gap until the next edition, buyer relationships built now will matter. For an enriched list, get in touch through the Prospector home page.

Sources

Image credits