ProWein 2027 Düsseldorf: Wine Fair Guide & Buyer Attendee List
By Ilyas Kerbal,
ProWein is the world’s leading trade fair for wine and spirits. It runs every March at Messe Düsseldorf, and the 2027 edition takes place from 7 to 9 March 2027, Sunday to Tuesday. Recent editions have had 5,000+ exhibitors and 45,000+ trade visitors, 42% of them international.
For 2027 the organisers are repositioning ProWein around buyers and business. Exhibitors will be capped at 4,000, there’s a Discovery Zone for newcomers with costs capped at €2,000, plus a hosted-buyer programme and ProWein Academy. The new U81 rail line will also link Düsseldorf Airport directly to the fairground.
ProWein 2027 at a glance
| Detail | Information |
|---|---|
| Industry | Wine & spirits trade |
| Venue | Messe Düsseldorf |
| City and country | Düsseldorf, Germany |
| Next edition | 7–9 March 2027 (Sun–Tue) |
| Frequency | Annual |
| Does it move? | No. Always Düsseldorf, annual. |
| Scale | ~5,000+ exhibitors (capped at 4,000 from 2027); ~45,000+ trade visitors; 42% international (2026) |
| Organiser | Messe Düsseldorf |
| Typical ticket price | ~€60–80/day online (estimate) |
| Event app / platform | ProWein app + online matchmaking |
| Website | prowein.com |
What ProWein covers
- Wine from every producing country
- Spirits and craft spirits
- No and low alcohol (ProWein Zero+)
- Packaging, logistics and wine services
Where it takes place
ProWein is always held at Messe Düsseldorf. Sister events include ProWine Asia (Singapore and Hong Kong), ProWine Shanghai, ProWine São Paulo and ProWine Tokyo.
Who attends ProWein
| Audience | Share or focus | Relevance |
|---|---|---|
| Importers and distributors | New producers | Main buyers |
| Retail and e-commerce buyers | Listings | Volume channels |
| Gastronomy and hotel buyers | 27% of visitors | On-trade |
| Specialist wine and spirits retail | 25% of visitors | Independent channel |
| Sommeliers and press | Influence | Visibility |
The buyer-to-exhibitor ratio is about 1 to 9.4, which shows how competitive buyer attention is.
Congress Center Düsseldorf at the Messe Düsseldorf grounds. Photo: Tuxyso, CC BY-SA 3.0, via Wikimedia Commons.
Exhibiting at ProWein 2027? I build enriched lists of ProWein buyers and exhibitors by country and channel, with company size, role and LinkedIn data, so you can book tastings before March. Request your ProWein list.
Tickets
ProWein is trade only. Past day tickets were around €60–80 online (estimate), and hosted buyers are invited.
The ProWein app
ProWein has an official app and online platform with exhibitor and product search and meeting scheduling. It shows producers, not the importers and retailers you want to meet.
How to prospect ProWein
- Pick your export markets and list importers and distributors in each.
- Rank buyers by portfolio fit (region, price point, style).
- Find the buyers and category managers at retail chains and online shops.
- Book tastings in advance. Tasting fatigue sets in fast.
- Use the new hosted-buyer programme where you can.
Pros and cons
| Pros | Cons |
|---|---|
| Most international wine trade fair | Visitor numbers down since 2019 |
| New buyer-focused format from 2027 | Many exhibitors, tasting fatigue |
| Strong spirits and no/low segments | Düsseldorf hotel prices |
Frequently asked questions
When is ProWein 2027?
From 7 to 9 March 2027 at Messe Düsseldorf.
What changes at ProWein 2027?
An exhibitor cap of 4,000, a Discovery Zone for newcomers, a hosted-buyer programme and ProWein Academy.
Is ProWein open to the public?
No. It is trade only.
Can I get a ProWein buyer list?
Buyer data is not published. An enriched list combines exhibitor data with researched importers and retailers.
Prepare for March
Buyers book tastings weeks ahead. For an enriched ProWein list, ask for a quote on the Prospector home page.
Related event guides
- Vinitaly 2027 Verona: Wine Trade Fair Guide & Buyer List
- Anuga 2027 Cologne: Food Fair Guide & Buyer Attendee List
- SIAL Paris 2026: Exhibitors, Buyers & Attendee List Guide
Sources
Image credits
- Cover image: Photo: FLY2005, CC BY 2.0, via Wikimedia Commons. French pavilion exhibitor at ProWein in Düsseldorf.
- In-article image: Photo: Tuxyso, CC BY-SA 3.0, via Wikimedia Commons. Congress Center Düsseldorf at the Messe Düsseldorf grounds.
