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WTM London 2026: World Travel Market Guide & Attendee List

By Ilyas Kerbal,

Exhibitor stands at World Travel Market London
Cancillería Ecuador, CC BY-SA 2.0, via Wikimedia Commons

World Travel Market (WTM) London is the leading global event for the travel industry. Around 45,000 attendees and more than 4,000 exhibitors from about 180 countries come to ExCeL London (estimate). The 2026 edition runs from 3 to 5 November 2026.

WTM is built around pre-scheduled meetings. It is especially important for UK outbound travel and for destinations targeting British travellers.

WTM London 2026 at a glance

Detail Information
Industry Travel trade
Venue ExCeL London
City and country London, UK
Next edition 3–5 November 2026
Frequency Annual
Does it move? No. Always London, annual.
Scale ~45,000 attendees; ~4,000+ exhibitors from ~180 countries (estimate)
Organiser RX (Reed Exhibitions)
Typical ticket price Free registration for travel-trade professionals (estimate)
Event app / platform WTM app / pre-scheduled meeting platform
Website wtm.com

What WTM covers

  • Destinations and tourism boards
  • Hotels and accommodation
  • Airlines and transport
  • Tour operators and travel agents
  • Travel technology
  • Responsible and luxury tourism

The content programme focuses on responsible tourism, travel tech and AI.

Where it takes place

WTM is always at ExCeL London. RX also runs WTM Africa, WTM Latin America and Arabian Travel Market.

Who attends WTM

Audience Interest Relevance
Travel buyers (UK and international) Contracts and product Main buyers
Tourism ministers and destination marketers Promotion Public budgets
Hotel and airline commercial teams Distribution Buyers of tech and services
Travel-tech companies Customers Vendors and partners
Media and influencers Coverage Visibility

Inside the ExCeL London exhibition centre

Inside the ExCeL London exhibition centre. Photo: mattbuck, CC BY-SA 4.0, via Wikimedia Commons.

Selling to the travel trade at WTM? I build enriched WTM London exhibitor and visitor lists by segment and region, with roles, company size and LinkedIn, ready for your CRM. Request your WTM list.

Registration

Registration is typically free for qualified travel-trade professionals, and buyer-club members get hosted programmes (estimate).

WTM app and meetings platform

WTM runs a pre-scheduled meetings platform and an event app for networking and the agenda. The platform focuses on buyers and destinations. Travel-tech vendors in particular find it hard to reach commercial leads through it, as destination stands dominate.

How to prospect WTM London

  1. Pick your buyer type: tour operators, OTAs, hotel groups or airlines.
  2. List UK outbound operators and agencies if you’re a destination or supplier.
  3. Identify commercial, distribution and product leads.
  4. Use the meetings platform and direct outreach together.
  5. Coordinate with ITB Berlin follow-ups, since many companies attend both.

Pros and cons

Pros Cons
Strong UK outbound market access Overlaps with ITB in purpose
Meeting-driven format London hotel costs
Free access for trade Destination stands dominate

Frequently asked questions

When is WTM London 2026?

From 3 to 5 November 2026 at ExCeL London.

Is WTM London free?

Registration is typically free for qualified travel-trade professionals.

Who organises WTM?

RX (Reed Exhibitions).

Can I get a WTM attendee list?

Visitor data is not published. An enriched list combines exhibitor data with researched travel buyers.

WTM is coming soon

November is close. For an enriched WTM list of exhibitors and travel buyers, contact me through the Prospector home page.

Sources

Image credits