Blog
Working events like a pipeline
Guides for sales and partnership teams on getting more from every event on the calendar.
Gartner CSO & Sales Leader Conference 2027 Guide
Gartner CSO & Sales Leader Conference 2027 runs 18-19 May at Caesars Palace. Prices, who attends and how sales-tech vendors meet chief sales officers.
Gartner Cybersecurity & Risk Summit 2027 Guide
Gartner's security summit is now the Cybersecurity & Risk Management Summit, 14-16 July 2027 at National Harbor. Prices, who attends and how to meet CISOs.
Gartner IT Symposium/Xpo 2026 Orlando Guide: Dates & Prices
Gartner IT Symposium/Xpo 2026 runs 19-22 October in Orlando. Prices, the Conference Navigator app, who attends and how vendors meet CIOs at the Xpo.
Gastech 2027 Houston Guide: Dates, Passes & Attendees
Gastech 2027 comes to Houston on 14-17 September. Dates, free visitor pass, delegate pricing, who attends and how energy vendors can meet LNG and gas buyers.
Global Pet Expo 2027 Guide: Orlando Dates & Attendees
Global Pet Expo 2027 runs 17-19 March in Orlando. Trade-only registration, exhibitor numbers, who attends and how pet brands and suppliers reach retail buyers.
Google Cloud Next 2027 Guide: Dates, Passes & Attendees
Google Cloud Next 2027 guide: Las Vegas venue, typical pass prices, who attends and how data, AI and security vendors can book meetings before the event.
Greenbuild 2026 Guide: New York Dates, Passes & Attendees
Greenbuild 2026 runs 20-23 October at the Javits Center. Passes, USGBC discounts, who attends and how sustainable-building vendors reach decision-makers.
Groceryshop 2027 Guide: Dates, Meetings & Who Attends
Groceryshop 2027 guide: Las Vegas timing, the Meetup programme, hosted retailers, who attends and how grocery-tech and CPG vendors can get meetings booked.
GSX 2027 Orlando Guide: Dates, Badges, App & Attendees
GSX 2027 runs 20-22 September in Orlando. Badge types, ASIS discounts, the GSX app, who attends and how security vendors reach corporate security leaders.
HIMSS27 Guide: Chicago Dates, Passes & Who Attends
HIMSS27 runs 5-8 April at McCormick Place, Chicago. Pass types, who attends, the HIMSS session platform and how health-IT vendors meet hospital decision-makers.
HLTH 2026 Las Vegas Guide: Dates, Meetings & Attendees
HLTH 2026 runs 15-18 November at the Venetian Expo. Market Connect meetings, who attends and how digital-health vendors meet health-system leaders.
How to book meetings before a trade show starts
A pre-event outreach playbook for B2B sales teams. Turn the attendee list into booked meetings before you set up the booth.